Lifting the Ink Ribbon: Letting Go of Old Tech

After seeing the movie, Ruby Sparks, a movie about a novelist whose character comes to life as his dream girlfriend, I couldn’t help but notice the unspoken implication throughout the movie: Without giving away any spoilers, I’ll just say that the film seems to imply that his personal growth is complete when he packs up the typewriter and enters the digital age with a shiny new MacBook loaded with Microsoft Word –end of movie.

The main character seemed to have magic at his fingertips when writing on his typewriter throughout the movie! Was an underlying message in this movie that the magic of writing was stored in the days of yore? Typewriter ribbon is fun and magical but technology is essential to progress?

Maybe.

Does that message have merit? Depends on how you look at it. As a writer, I have to admit that nothing is more intimidating than staring at a blank document with a blinking cursor daring you to begin writing. At the same time, nothing is more satisfying than hitting the word count button and finding I’ve written even more than I’ve realized. My laptop is never far from my reach and recently, I’ve been thinking about my very complicated love/hate relationship with word processors.

The best and worst thing that ever happened to me was getting a laptop to work on my writing. On one hand, all documents are easily saved and mistakes easily edited. The opportunity to research is just a few clicks away with a search engine query and an internet connection. On the other hand, distractions are also merely clicks away – once when attempting to work on a short story, I wasted about three hours exploring all of the different fonts loaded onto my computer and downloading about a hundred more.

Don’t get me wrong – there are some great things that an internet-connected laptop can do for writers. As much as it can contribute to procrastination, it can also contribute to inspiration. Every November, NaNoWriMo connects thousands of aspiring novelists. Social media platforms like Twitter and Facebook can connect you with your favorite published authors if they maintain their own pages. In fact, back in the days of MySpace, I used the networking site to connect with one of my favorite authors at the time and landed an interview for my high school paper.

It comes down to personal preference – some of us insist on writing hunched over a typewriter, channeling the voice of some of their favorite past authors and writing in what they believe to be the most traditional way of writing. Others are attached to their laptops hitting the save button after every sentence. Some people are purists and do all of their drafting with a pen and paper and no technology whatsoever (gasp, how primitive!)

So, my fellow bloggers/writers, what do you think? Is your laptop your security blanket, or do you walk around with a moleskin notebook in your pocket? Do you think technology now is essential to the success of modern writers? Tell me what you’re thinking here or send me a tweet about @msamandarush and let’s exchange some words about words.

The Rolling Stones and uView

On August 17, I was skimming my Facebook feed on my lunch break when a post shared by Mick Jagger caught my eye. A Rolling Stones fan born decades too late to fully appreciate them at the height of their popularity, I was instantly intrigued when I realized that their newest cover photo on the social media platform was something I’d never seen before.

With their 50 year anniversary on the rise, the Stones were naturally teasing their 10 million Facebook fans with a cryptic message announcing that big news was on the way – but unlike bands and artists who’ve previously done so – this message actually required a decoder called uView.

uView is an application for Android and Apple OS devices from U-Apps that boasts that it can “make music come alive.” Intrigued, I downloaded it immediately to my Samsung Galaxy SII, opened it up, and aimed my camera at my laptop before tapping my phone’s screen. Sure enough, the eyes on the band’s cover photo began blinking at me and a message appeared – the announcement itself was merely announcing that bigger news was on its way and was nothing ground breaking. But the augmented reality application left many fans intrigued in and of itself.

According to information from U-Apps, uView will allow users to turn album art, posters, and entire buildings into special content from some of their favorite artists from Universal Music, including exclusive tracks, interviews, animated 3-D images like the Rolling Stones’ cover photo, and access to special videos.

Some Stones fans, admittedly, complained about downloading an entire app for a lackluster announcement – others experienced issues with the app itself (I did at first, mainly to a glare on my laptop screen) but one has to wonder what else the Stones will let this app unlock for their fans. Depending on which artists follow this trend and leverage it to grant their fans access to exclusive content, the two minutes I spent downloading a free application could be well worth it.

What this promotion really symbolizes is the breaking down of limitations if recording artists choose to use it – between audio and visual and a 50 year old band becoming one of the first to lead the way with a potentially amazing social media and graphic design tool.

Whether or not you’re a fan of Jagger and Richards, uView is definitely an app that a music fan should keep an eye on if it lives up to the developer’s hype. And if you are a fan of the Rolling Stones, surely you’ll want to keep your eyes peeled for whatever news the next augmented reality update provides for the band’s fiftieth year. I, for one, won’t settle for anything less than a tour, a remastered collector’s edition box set, and a one-time renewal of the show Punk’d where Mick Jagger pulls one over on Justin Bieber.

Digital Hopscotch: How Social Media Revived Playing Outside

Every now and then, I get tired of hearing the statement “When I was younger, I played in the streets” or “When I was younger, we didn’t have cell phones or laptop – we biked to each other’s houses and played outside.” These statements imply that kids today don’t do that.

Let’s cut out the blanket generalizations because ultimately, they eventually turn into blatant exaggerations that usually result in your grandfather boasting that he as a boy, walked fifteen miles in the snow, to and from school. Somehow, both the route there and back were unfortunately uphill.

I will concede that with technology, the younger generations know less about the rules of red rover and more about renting a new video game from Red Box; however, that’s not to say that technology and laziness have conditioned children and adolescents to survive only by the blue glow of their laptops and cell phones.  For years my neighborhood rarely saw a child playing on the sidewalk. For a brief moment, I also generalized that kids today just don’t know how to play outdoors.

But recently, my neighborhood has seen over half a dozen kids outside, playing with chalk on the sidewalks, playing basketball, and riding bikes. Without a doubt, there has been a fundamental shift in the way that children play- not all hope is lost. The new kids on the block seem to have a handle on the outdoors in a way that many of us have claimed was long forgotten.

Instead of blaming technology for why kids today seem to gravitate towards their phones and video games, why not focus on ways that social media and technology can make it easier for them to get outside and play.

Social media, when used for its original intended purpose, shouldn’t replace social interaction, but enhance it. Using tools like Facebook can become a fast way to invite friends out for a game of basketball or a trip to the mall. Foursquare and Facebook check-ins allow friends to find out where to meet you and allow parents to make sure their kids are somewhere safe.

On a broader scale, smartphones give kids the opportunity we never had, to call, text, or check in without worrying if there was a publicly accessible phone available to call home. We all had to tell Mom that we weren’t going to be home for dinner once or twice.

Blaming social media and technology for keeping kids on the couch and making them lazy is a glass-half-empty way of viewing the situation. Instead, the younger generations have millions of tools at their fingertips to give them the ability and motivation to put down the X-Box controller, unplug themselves, and experience the world. If anything, they have less of an excuse to stay inside than many of us ever did. If they try to tell you that they can’t do what they want outside of the comfort of home, let them know there’s an app for that and point them to their bike.

Diets That Deprive Are So Passé: It’s All About Benefit

Let’s face it, ladies and gentlemen, we live in a digital world – even when we work out and diet. I’m not just talking about gym equipment with televisions built in and pulse readers, I’m talking about the fact that I literally get all of my diet and exercise tips from my smart device. Some of my favorites include everything from eBooks by Bethenny Frankel to the Nike Training Club app on my iPod Touch. But if there’s one thing that I’ve noticed – especially since entering the marketing field – is that everyone craves benefit and sometimes looking better and being healthier just aren’t enough anymore. For years, diets have become synonymous with deprivation and unhappiness, but now it seems even that things are taking a change for the better.

Sometimes dieting is a dirty word that can easily be replaced by “healthy lifestyle changes” to make it seem much more agreeable. Just like using weights to build muscle can scare away women who don’t want to be too bulky and doing excessive cardio can scare off men who’d like to build their physique. So what’s the spin or added boost that some fitness apps and books are offering – brand new benefit and incentives.

If we’re being honest – incentives are the best way to get anyone to do anything. People are much more likely to do something if they see a maximum return on their investment. I’m not different. Imagine how elated I was when the training app on my iPod gave me delicious healthy smoothie recipes, awards and badges to post on Facebook for progress, and an exclusive celebrity workout performed by my favorite celebrity.

It’s the honest to goodness truth that in today’s society, being healthy and beautiful isn’t enough anymore. People crave luxury. To corner the market on fitness, the true trailblazers are adding a little something special to their regimens and routines.

Does Klout really measure clout?

For those of you that don’t know, Klout is a way of measuring digital influence through social networking platforms. I’ll admit that I was fully engrossed in checking my score compulsively when I first discovered it and was more elated than a kid on Christmas when my score broke a certain number. Granted, it’s still a modest score, but I feel good about it. Or I did until I really sat down and really thought about it.

Please note that, while I write this, I’m sure my Klout score is depreciating in value. Soon I’ll be back to a lowly ten.

Klout and clout are really two different things. Klout is a score of 1-100, measured by how well you engage in the way Klout wants you to. Clout is how much influence you actually have from delivering informative, timely, engaging content. Influence can’t really be judged by an online service so much as the people you are, in fact, influencing.

So you may ask: why bother using Klout at all?

I’ll be the first to admit it – I’m a competitive person. An in-it-to-win-it thrill seeker. I also love incentives. Klout offers all of that – ways to compare your scores to your friends, family, and colleagues, as well as incentives called “perks.” It seems like a great way to get everyone in on the fun.

What are the downfalls? Well, I’m still waiting for my Lipton Tea “perk” and I’m still baffled as to why I can’t break my current score to even just one higher. Most importantly, don’t even get me started on the fact that Justin Bieber is the only person with a perfect 100 Klout score to my knowledge. Even more than all of that, though, is that sometimes (especially for the competitive like myself) Klout can become time-consuming when it’s not even the best measurement of influence. After all, to increase your score and get these perks, Klout measures your influence by how well you carry out the tasks and post the sort of things they want you to.

How do I recommend measuring your true reach? Look at your actual social media platforms and ask yourself: how many discussions have I started or become involved in? Am I bringing something to the table with my posts?

I’m not saying, by any means that I’m an expert in perfecting ones reach through digital means. But as someone who’s spent quite a bit of time clicking around Klout – don’t make the perfect 100 your goal to aspire to (unless it’s really important that you join the same ranks as the Biebs). Care to disagree? Tweet me @msamandarush and we’ll hash (tag) it out.

Earworms: Stuck on Repeat When You Least Expect Them

Earworms. We’ve all had them – that nagging song or clip of a song that’s on repeat like a song that just won’t end inside your head. Usually they pop up at the most inopportune moments – you’re waiting in a doctor’s office and suddenly you have the chorus of “Pour Some Sugar On Me” by Def Leppard in your head, you’re in the middle of an important meeting and suddenly you have the sudden urge to jump on your chair and belt out a verse of “Bohemian Rhapsody.”

 

I always find that most of my earworms creep their way into the recesses of my brain after they’ve aired on a commercial, television show, or have been placed in any sort of viral video. In fact, in the world of  HYPERLINK “http://fishbat.com/social-media-marketing/” social media, the advertisements that tend to pop up or stream before Youtube videos. When I pop my tablet into my  HYPERLINK “http://www.i-luv.com/product_list.asp?xsub=2&category_cd=t5&cat_lev=1″ iPad dock to stream Pandora while I cook dinner, I always find that it’s the song I never would normally listen to and don’t know the name of are what ends up playing through my head the next day.

 

HYPERLINK “http://en.wikipedia.org/wiki/Earworm” Earworms are irritating (or maybe earritating), but wholly harmless. Popping up in your head when you least expect them, earworms are at the very least an inconvenience. But for any lover of music – sometimes a catchy beat is all you need to discover a new artist and put you in a good mood.

Is It Hot In The Kitchen? Digital Restaurant Reservations Get Competitive

Even as a product of our technologically savvy generation, the app has managed to fit within every facet of practicality. Regardless, it’s surprising to me that there’s an app for everything. I was extremely thrilled when the OpenTable app was released, having already been familiar enough with the service to realize how valuable it was to have it at my fingertips on-the-go. OpenTable, for those of you who don’t know, allow users to make reservations at restaurants in their local city from the comfort of their own computer or app-ready mobile device. It’s a great way for consumers to reach restaurants and also for restaurants to market themselves and their availability to those using the digital reservation service.

The best thing about apps is that there honestly seems to be at least one for anything practical. But what happens when there’s more than one application on the market?

Up until recently, OpenTable was cornering the market on simple, streamlined table booking for a good meal out on the town. But recently, the Food Network – which has been bringing people tips on how to make meals at home for years – has decided to make it easier for their viewers and followers to find a meal while out too. Scripps Networks Interactive Inc., owner of the Food Network amongst other television channels, announced that they are launching CityEats – a new service that will compete by offering the same service as OpenTable.

OpenTable currently charges restaurants a monthly fee and a small fee per every reservation made through their services. CityEats, which has been launched in Washington and Philadelphia on a preliminary basis and will soon be offered in New York and San Francisco, offers cheaper membership prices for restaurants with the hopes that business owners who couldn’t afford OpenTable can now participate in this outsourced reservation system. This provides an excellent alternative to busy restaurants that can’t afford to have someone on staff responsible for reservations. The food service industry isn’t a stranger to using digital services and social media – in addition to OpenTable there are also applications like Foursquare where users can check in at locations and certain businesses will offer discounts for those who check-in the most at their establishment.

For many consumers, services like OpenTable and now CityEats will simplify life for consumers. But, which will reign supreme? Will restaurants unwilling to cough up the cash for OpenTable membership join the CityEats ranks? Will the new service end up floundering in the shadow of the already established service? Without a doubt, the evidence of digital media’s impact on all sorts of business is becoming increasingly prevalent in our very technologically savvy age.

 

 

Up Close & Virtual: First Impressions

First impressions are a terrible thing to waste, because once you do, you never get them back. It may sound cliché, but you can never get back a first impression and they create a long-lasting impact that you can never take back. This isn’t only true for meeting a person face-to-face, it’s true in our very technologically dependent digital age. As a copywriter, I know that a poorly written or designed website can make or break whether or not a visitor turns into a consumer or fan of a brand.

While we’d all like to think that we never judge a book by its cover or focus on the superficial value of things, in the world of web development – design is everything. For those of you out there who are trying to do business on the World Wide Web, you may or may not realize that your website is the headquarters of your digital campaign. Potential consumers can only judge all aspects of your online presence by what is on the screen in front of them.

For those of you who know that you have a great product or service to offer, but wonder why your website isn’t converting visitors into consumers, it’s never a bad idea to seek help. In an ideal world, we’d all be experts in our own specific field, social media, graphic design, web development, and marketing. But don’t begin to pull your hair out as you analyze lines of code, color palettes, logo designs, and the voice of your web content. Trust me, as someone who does it professionally for a wealth of different clients who all necessitate a different voice, I know how difficult it can be.

Still, you want to be reaching your target audience in a way that appeals to them – immediately. If not, your website can just become part of a haze of mouse clicks as potential visitors zip by. It’s important to grasp their attention right away and give them a reason to continue exploring and turn them into customers. Do you feel like your website is doing its job or falling flat? Think about your favorite websites that have really resonated with you and all of the different factors that came into creating them.

A first impression is a terrible thing to waste. For those of us doing business, a website can make or break that ten-fold.

Social Media and Marketing on-the Go

Right now, I’m sitting in the service center waiting room of my local car dealership waiting for them to complete the inspection and oil change on my car. I’m also hard at work – blogging, writing, and making sure that by the time I get into the office later – my productivity hasn’t slowed down.

For some people – working from home or, at the very least, outside of the office is a luxury. But for those of us in the fast-paced world of web marketing and social media, being able to work on the go is a necessity. After all, the Internet doesn’t work only during the hours of 9-5 and its users are seemingly never at rest – with constant status updates, needs, and new trending topics.

Those in the business of marketing and social media know that it’s so much more than that and it can be compounded by location. If social media never sleeps and New York is the city that never sleeps – those of us in the greater New York area in this line of work are true insomniacs. Late at night, I find myself bathed in the bluish glow from my laptop screen while I work furiously on fine-tuning all of my work.

Because the work we do is so customizable, so ever-changing, and so important to the way that the entire world does business – it seems that wherever there is Wi-Fi, an outlet for my charger, or service for my phone – I will be hard at work. If only there was a 10,000th status update oil change, I’d surely spend my mornings sitting in that service center as well, only to quickly pack up my laptop afterwards, pull out my phone and continue on-the-go again.

Textaholics Anonymous: Joining the Ranks of the Technologically Dependant

Let me preface this by saying that, year or so ago, I would pride myself on being able to go days without having my phone charged – if people wanted to find me, they could find me in person or wait until I had more time. Then, there was no Facebook search and definitely no Tweeting; Things have changed.

Just the other day, I was driving home from work and reached into my bag to rummage for my phone at a stoplight. I never text or call from behind the wheel, but in the event of an emergency, I do like to keep my phone in my center console. As I was feeling around my bag, I realized that I couldn’t feel my phone for the life of me and I was too close to home to turn back around.

Oh no.

By the time I pulled into my driveway at home I felt a supreme sense of annoyance – but even stronger than that was a sense of something much worse. I had the urge to text my friends to complain to them about the fact that I was physically unable to text them. Suddenly I am in a cold sweat because I am without the ability to blog from my phone.

It’s funny how far I’ve come – or perhaps how many steps I’ve taken back in being so technologically dependent.

I’m not the only one who experiences an exaggerated degree of withdrawal when I find myself without my mobile device. One would think that a single phone was the only think keeping me in contact with the outside world – as if I couldn’t open my laptop if I needed some urgent digital contact, a game of Tetris, or update my Facebook status. I say laptop because, God forbid I actually step outside and try to initiate personal contact.

While I lamented this dilemma – both disappointed that I didn’t have my phone on me, and questioning when this fundamental shift in my priorities had occurred.

I heard it – my very ridiculous ringtone (think New Kids on the Block circa 1988) blaring out of my purse. I scrambled for it, dumping out the content of my bag and finally finding my phone, in that darn tricky pocket in my purse that I always forget about. I clutched it in victory before hanging my head in embarrassment and answering the call.

Hello, my name is Amanda and I am a textaholic