There is something about a Facebook photo album that isn’t exactly like a real photo album. I went to Florida to the all classic wonderful world of Disney. My father, just for this trip, purchased one of the new-fangled huge cameras to capture absolutely everything we did. Whether it was walking from my bed to the dresser or from monorail to theme park, you can pretty much guarantee photos were being snapped.
Personally, I like tangible items and when it comes to photos I want to be able to show people the real thing instead of a computer monitor. Anyway, we get home and I want to see all these thousands of photos my father took. What did mom do with them?
She put them on Facebook.
I asked my mom if she had plans to print them at all and replied, “Nope! Too many and many of them are terrible!” Well then I thought to myself, crap, if you can sit there and upload millions (not really, but bare with me) of photos, you can certainly sit there and pick the best ones out and have printed.
Then a light bulb went off. Facebook, as far as I know, is still scrambling for a little bit of cash, right? What if they were to implement a service in which you can pick and print photos right off Facebook? With the purchase of Instagram and the incredible power of a sharing network, Facebook has tremendous potential to reach outside of the social media box and change the consumer market for online photo downloads forever.
Zuckerberg hosts plenty of hacker events that permit improved programs that could potentially be attributed to the growth of Facebook. Not only would it increase revenue, but also it would probably make users a bit happier too. I would probably be snatching up photos left and right! If Facebook created a program that was similar to PhotoBucket the download program could be easily transferred to a flash drive and printed at your local pharmacy or grocery store.
I don’t even think it would be that hard for Facebook to do. Facebook alone as more photos on it than any other photo site, I don’t know why they haven’t thought of this yet! What are your thoughts?
As technology advances, the amount of information shared increases dramatically as well. No longer is just sharing pictures something of the norm, it’s boring now!
Sharing your location is now what posting pictures once was. I’m not talking about Foursquare when people post that they’re at the library or “fishbat docks,” I’m talking about Geotagging posts and photos! How awesomely social is that? The fact that you can attach to your Tweet that you’re sitting at a local farmer’s market or at a Mets game is absolutely incredible
From a community managers point of view, this makes our job that much easier. Now we can track and see who is posting what, where. If we have a client that has multiple locations, and people post from our stores we can see that and use that as a future promotion and marketing idea. Location based posts, Tweets, and Check-In’s are truly what will transform the social media industry.
From a user’s point, it’s awesome too! Dependent upon your settings you can see who is around you and in your general area. There is an app called Waze which is a turn by turn navigation however taken to a totally new level. They made it social so that you can see people who are using it around you and even chat with them about traffic. You can post traffic reports, police officer locations, and even speed traps and camera locations. While you are driving, the app will talk to you and let you know about what is ahead so that you can avoid the mess of traffic or any commuter bike runs.
See, the location based social media will be forever growing. At this point in time, people are still iffy about using it because it is very personal information. However, once a majority of social media users start using it, it will quickly become a standard. I do encourage all to use your location based services. I also encourage community managers to start tracking and looking closer at your location based demographics.
It’s pretty crazy to think that social media is taking over the world.
It is; whether we like it or not. It is forcing many other means of advertising and marketing out of the industry standard. Many years ago, radio and television advertising was the king of marketing. Today, it still holds its own but it is being beaten to death by the mighty stick of social media.
I was recently out of the office the other day and was conversing with a gentleman about his large disagreement with social media. Besides calling the fool a complete a total dope inside of my head, I thought to myself how much money that this guy could potentially be losing. A friend of mine wrote a blog disagreeing with how older people are not savvy enough to use social media. I agree with this, but at the same time, this gentleman just proved both of us wrong.
He was telling me how he has used radio “since it came out” (doubtful) and how every year he has seen an increase in sales. Maybe it’s just a great product? For confidentiality reasons I can’t tell you the product but it’s been around for a really long time and they refuse to use social media. It might be a timeless item, but at the same time, get with the times and get online!
I tried to convince him that it will only help his business that much more and that less and less people are listening to radio – or at least commercials. Every time a commercial comes on the radio, I hit the next station. Actually, I just bought XM radio for my dad so that we can avoid commercials totally. I digress; I tried to politely explain to the gentleman that if done properly, social media will increase sales of his product. I asked him a sort of dare-delish question and said, “You’re sales might still be increasing, but are they slowing?” To his surprise, he was taken back but answer, “Yes, how did you know.”
Needless to say, from that point on, I won and yet again gave conventional media a huge beat down.
Sorry Google; you just got ousted!
If you haven’t heard already, Apple has relieved Google of their duties as the primary map provider for IOS. It’s about time! The Google Map app was great for finding addresses and such and knowing your own location. However, there was no turn by turn navigation! Regardless of whether or not my car has navigation, I would like to know that my phone has the capability of doing so just in case my friend drives, for example. Call me a worry-wart, but it’s something worth worrying about. So, Google lost in that respect.
Facebook on the other hand, scored BIG TIME. Much like when Twitter was integrated into the IOS platform, Facebook will now be doing the same. Users will be able to post directly to the wall, import friend information into their contacts, import events from Facebook into your calendar, or ask Siri to post for you. It is kind of ridiculous the amount of stuff that the new IOS will offer, but for Facebook we can call it an epic win.
For the social media marketing world as a whole, this Facebook iPhone integration is huge. If you have an iPhone, it will almost be essential to have Facebook as it is a major part of the device as a whole. The amount of people on Facebook will grow, even though it constantly does. For us community managers, it is important that we embrace these new users with valuable content on our clients’ pages for them to find and “Like.”
In the end, any Apple advancement benefits not only Apple but everything it comes into contact with. It makes life easier, more accessible, and even more fun and social. It is important that people take part in their social media activities and with Apple, it is becoming easier and easier.
To tweet or not to tweet? That is the question.
The amount of tweets that are published each day is amazing. With over 150 million tweets per day, it’s an unreal amount. Out of those 150 million, what constitutes as valuable or invaluable, and how many of those are deleted? Who passes off information for something that a celebrity tweets or something totally invaluable to the advancement of society?
When I tweet, I tweet valuable information pertaining to the industry in which we all have interest in: social media marketing. I normally post tweets with articles or retweet other people’s articles who have re-tweeted mine. Often I have conversations with some people who have concerns or comments about an article that I wrote. There is usually criticism, but we work it out and come to a general understanding and move on our merry ways. It’s a way of networking and helping each other out.
I have friends though who tweet about using the bathroom or mowing the lawn. Is that valuable? Not to me it’s not, nope. I don’t want to be at work and have my Twitter feed get blown up with garbage that doesn’t pertain to me. Thanks anyway though folks. Are you posting important information or silly non-pertinent information?
This brings me to my next topic: celebrities and politicians who post things that they will eventually regret in the future. What’s even better than people making fools out of themselves is websites that achieve these tweets after they have been deleted! It’s hysterical. People, regardless of what status they are, need to be careful of what they tweet because it can always come back to haunt them; especially if their tweets are public and not private.
As community managers, we have the duty to be posting on our client’s behalf. Of course the client approves what we post, but what happens if we post something on a whim and it gets backlash from our users? Do we delete the post and handle it accordingly? I think it all is dependent on what type of post it is and the voice of the brand in general. Is it in the voice to make a rebuttal and defend what was tweeted, or take down and appease?
So, the moral of the story: don’t be a twit when you tweet, and be careful! Your thoughts?
When it comes to the location based aspect of social media marketing and checking-in Foursquare is the king. Foursquare offers check-in promotions for certain retailers if they set them up through Foursquare, but what happens if retailers and brands start taking this idea and creating their own apps for it?
This is exactly what Denny’s is doing. They’ve created an app and a contest that is based around checking-in to one of their restaurants in each of the 50 U.S. states. The first person to do this will win free Grand Slams for life. I heard about this and started plotting to be the first to win as I love Denny’s, but alas I don’t think taking off from work to drive cross-country to eat Denny’s will go over well with my bosses. If you run into the same problem that I do there are other promotions available from checking-in to a Denny’s numerous times.
These kinds of apps could spell trouble for Foursquare. I downloaded the app to see how it worked and here’s the first thing I saw.
The Denny’s brand smacking me in the face. Why would a large company ever consider check-in promotions through Foursquare again when they could get their brand integrated into an app of their own?
You can see when I went to enter the 50 State Challenge I once again had the Denny’s logo on my screen and the ability to sign in using my Facebook account. This kind of high-quality app will keep me engaged with the Denny’s brand and also functions well enough to not cause any sort of frustration.
I think as we move ahead into the world of location-based promotions we will see retailers and brands produce more and more apps like these. Foursquare may need to begin considering what it can do to make its own app standout and be the clear choice for brands looking to get people checking-in.
Yes, yes it can.
Reason being is that social media offers more information than anything else in the world. YouTube alone is the second largest search engine in the world! It is absolutely incredible the amount of information that can be found on a simple social media site. What is astonishing is that all of this information is compounded not by “spiders” or anything of the sort, but it is provided by the users itself. Every bit of information is uploaded by users and the businesses trying to increase their ROI.
But with that being said, let me digress into the topic that the title speaks about. We all know that the housing market is still in a slump. It’s a tough sell and an easy buy if you can secure a loan. Long Island is taking a hit when it comes to housing. A majority of its young people are leaving the island because of the high cost of living. This will eventually lead to population problems later on in the future. Build A Better Burb does studies on this and offers some solutions.
Social media can without a doubt help the housing problem all over the United States. As I said, being that social media acts as a huge search engine, users are able to find information regarding houses for sales, loan rates offered from banks, and even local news on foreclosures and things of that nature. With an older population already stable in their own housing situation, the housing and real-estate market need to target the younger individual. This demographic is all on Facebook. It would be a wise thing to do.
Social media marketing for housing could help if used correctly. Get with it and start helping out the market!
Community managers; here is the answer to a free weekend!
Facebook has rolled out its new scheduling service and it’s about time! Finally Facebook is making the lives of community managers of social media marketing firms just a little bit easier.
You can choose the date and time of your post. No longer do we have to worry about missing a post because of a meeting or a weekend. However, there are some glitches still.
For example, you are unable to schedule a post unless the page has a definitive launch or start date on the timeline. Without that, for some reason Facebook says, “No, you have to tell us when you started before you can schedule a future post.” Silly, right? That’s all that I have seen so far as far as glitches go. It’s a small inconvenience that is easily fixed, but what’s the point?
Facebook is also giving different administrative rights to different administrators. Every manager can have a different role. This is a good thing for clients so that they can manage who is an administrator and who isn’t. It also allows community managers and directors to determine which intern, if any, have certain rights and privileges. At the end of the day, everything done online is sensitive to each brand.
It can also lead to an increase of revenue for Facebook! With managers now less focused on timely posts, they can focus more on advertising and spending more money in the Facebook ad platform. It is important for them that they keep a float as investors are very concerned on the possible “Facebook Flop.” I’m glad to see they are getting themselves together.
Welcome to the real world Facebook! You have made our lives that much easier and no longer do we have to bring our laptops on weekend trips. You’re the best! For all of us that do work to no end, what do you think of this newfound freedom?
Just so we are all on the same page, Apple Ping is a social media platform for music.
Ping is an underestimated platform that really has an incredible amount of possibilities for those who really love music. Not only does it allow for people to share what is in their libraries, but it also allows for people to see updates about a specific artist and even concert updates. It imports their Tweets and you can see what everyone is saying and listening to.
It’s not so much a platform like Facebook where you can comment on people’s walls and such, but you can comment on songs and albums that people recommend or are in your library that you recommend to others. Then you can then hear a short little clip and if you like it that much, a click of a button and it’s yours for no more than $1.29. Crazy right?
Not only is a social media platform, but its online marketing at its best! It’s unbelievable. People can recommend things for you to buy and ultimately make Apple even more money. We don’t normally hear about Ping as often as we should. It is the Facebook of the music industry and I think people are missing out.
I have been a music buff since the day I was born and it is a huge part of my daily routine. For instance, right now I’m listening to some Doobie Brothers and the Allman Brothers band on my iPad. Ping is recommending me artists and songs galore along with other people who have similar interests in music. As much as Spotify allows you to listen to music much like Pandora does, it does not give you the same connectivity that Ping does.
I think it’s wild. Social media has taken over all aspects of life whether we like it or not. I enjoy it. It’s fun, its connective; it’s something that is ever changing and ever developing. Sometimes it’s creepy that it can know everything about you. At the same time, the ease of finding a song that could be your new favorite is out of this world. I love it, and it would be a “Genius” idea for everyone to get involved.
With Mark Zuckerberg’s birthday coming up I thought it would only be appropriate to talk about Facebook birthday’s as well.
I don’t like posting my own information. Not my thing. My birthday can’t be seen, I don’t even have my full name up there. I find it hysterical when my birthday comes around and only a few people post on my wall. To me, that’s great! It means they actually remembered my birthday instead of Facebook actually reminding them.
It reminds me kind of a collection agency reminding its clients to pay its bills. “Remember, it’s your friend’s birthday today! Wish them a good day now!” No thanks. If I remember your birthday, I’ll give you a call or text. Don’t take it personally if you don’t get a comment or post from me wishing you a good day and hoping you get a bunch of presents.
Do we connect with people on social media that in reality we have no desire to associate with? Isn’t this a common notion we all deal with yet refuse to actually confront? How many times do we go through our “friends” and start purging the people we never talk to?
It really is crazy how many people think they are friends with everyone in the world but yet they hang out with maybe 10 friends at a time and no more. Generally these are the only people that will remember your birthday anyway. Do you really expect little Mark to remember your birthday when he moved away 15 years ago at the age of 6 and you found him on Facebook? Come now, are you crazy?
It would be a good experiment for everyone to try. Hide your birthdays and see who comments. Those who don’t aren’t worth your time. Don’t believe me? Try it.