Limited Run, a company on Long Island, has made the claim that 80% of the clicks on their Facebook ads have come from bots. Due to this, the company wrote a public letter to Facebook and has stopped its ad campaign. This news caused quite a stir and left many wondering if Facebook ads are just a sham; you are paying for “clicks” that aren’t really happening. Brendan Irvine-Broque has eased those fears.
Limited Run, a company on Long Island, has made the claim that 80% of the clicks on their Facebook ads have come from bots. Due to this, the company wrote a public letter to Facebook and has stopped its ad campaign. This news caused quite a stir and left many wondering if Facebook ads are just a sham; you are paying for “clicks” that aren’t really happening. Brendan Irvine-Broque has eased those fears.
By running Facebook ads, Brendan was able to make just under $10,000 in just one day. He sold vinyl records from the backyard of his home and was able to drive enough traffic to his house, using just Facebook ads promoting the event, to sell over 3,000 records in one day. This shows how powerful and targeted Facebook ads can be.
I personally work with the Facebook ads platform every day and they are an important part of any social media marketing strategy. I’ve never come across a situation where I felt like the clicks being recorded were coming from illegitimate sources. The Facebook ads activity and growth seen on the pages I monitor all make sense. When there are more clicks on the ads I am running I see more likes coming to the page.
So where did Limited Run get the data for this claim? They built a page logger to gather their data. I haven’t seen their data, but based on what I know about Facebook ads I’d say someone along the lines of running the page logger they did something wrong. I love you Facebook ads and I won’t let anyone talk badly about you.
Are you interested in using Facebook ads? Contact Long Island marketing agency fishbat for further insight.
