Facebook has once again reported a spike in its network gameplay according to an article on [a]listdaily. As the article states, “Facebook said 251 million people played games on its social network in September 2012, a 16 percent spike from the same period last year.” It is apparent that social media gaming is on the rise through the growth and evolution of social media networks in our everyday lives. So why is Zynga, the world’s largest social gaming company reporting losses?
[a]listdaily’s article continues to state, “revenues from its (Facebook’s) top game moneymaker Zynga fell by 20 percent.” In response, [a]listdaily’s article brings up a good point about the issue at hand. Zynga has strived on a certain type of social game through Facebook that lets a person build up towns and farms through point-and-click gameplay. As social game variety grows, so must companies who want to stay in the lime light. Sure Zynga has massive hands around application based games, but over one billion people on Facebook is an area you don’t want to lose your grip on. Zynga must find or create new games on Facebook that promote social interaction and bring fresh gameplay. We as gamers need options.
Aside from the apparent failures for lack of eclectic games, Zynga has been bleeding employees and top figure heads in the company. People like former COO John Schappert, CCO Mark Verdu and CMO Jeff Karp have left Zynga. Even though Zynga is still the powerhouse in social gaming, serious problems are putting huge cracks in the foundation. Facebook’s third quarter numbers show that no one is waiting for Zynga to be fixed either.
What social games do you play on Facebook? Are any of them from Zynga?