When you are trying to find various ways of doing SEO, one of the things you will definitely try out is using comments to send links to your site. Link building is a method of doing SEO that has taken a back seat due to the increasing value of other methods such as getting proper content, but it still has some value when you are thinking of doing SEO. However, how you use links in comments sections will matter a lot in determining whether they benefit your site or not. If they are of low quality, they may end up degrading the rank of the site, and you would end up losing out.
How you can use comments to send links to your site
Using comments to send links to your site is a relatively easy way of doing SEO. Basically, you will need to find a site that is in the same niche as yours, and which can accept such comments. Blogs are usually the best place to do this, since most of the blogs out there accept comments after each post. Once you have found a blog you can use, you can then post a comment that is relevant to the post, and then include in it a link to your site. This way, the search engine crawlers will use this to increase the page rank of your site, and you can also get more traffic from people who click the link as well.
The issue of spam
However, it is very important that you avoid making such comments look like spam. This usually means having to stop writing your comments in such a manner that it ends up looking like it's overly promotional, or that it is trying to force people to visit your website. Most of the time, something as simple as the word order can determine whether the comment is considered as spam.
When you are using comments to send links to your site, you need to make sure that you put some effort into writing it. You need to make sure that you provide some value to the people who are going to read it, and then provide the link to your site. This is the only way you can benefit from such links.
How spam comments affect your website
However, there are many times when you will find doing the above to be a bit too difficult. For instance, when you find that you need to comment on many different blogs in a day, you may opt to create one generic comment with your link in it and then post it on all the different forums. This will definitely be faster than coming up with a new comment for each blog post you come across, but it comes at a price.
When search engine crawlers analyze such comments, they are bound to categorize them as spam. This means that the site to which the spam has links to (in this case your site) will be penalized by having its page rank reduced. This means that with only one mistake, you can destroy a good page rank that you had taken years to build.
In summary, you can use comments as a very powerful tool to do SEO on your site and also to increase the amount of traffic you get. However, you need to be very careful about how you go about it. You should always take the time to make sure that your comments are useful so that you do not end up disappointing other readers or having your page rank reduced. In some cases, you may even be banned from making comments on entire blog platforms simply because you were considered to be a major source of spam.
Mike, who is an SEO consultant by profession, offers tips on how to deal with issues related to web optimization. This will help amateurs to increase the page rank of thier blog.
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