After a report on the New York Daily News that social media sites served as a job searching tool, online marketing company fishbat Inc. weighs in.
On October 15 2012, web marketing company, fishbat, Inc., released a statement following a survey revealing Facebook to be more popular among job seekers than LinkedIn.
According to the New York Daily News, “As well as being the place to go to share photos of cats, catch up with friends, discuss the day’s news, interact with consumer brands and even choose a college or university, Facebook is now the social media destination for job seekers.” The article goes on to report, “Though LinkedIn is usually considered the go-to site for building up business contacts and identifying job opportunities, only 38 percent of jobseekers surveyed by Jobvite said they used the site to help them find work, compared with 52 percent of respondents who use Facebook (up from 48 percent in the 2011 survey).”
“All social media platforms have their merits in terms of communication and opportunity. It’s important to note that despite the fact that this survey has found that Facebook has become an asset in terms of finding work, someone using the Internet to seek employment should not neglect their LinkedIn or Twitter accounts in favor of Facebook, or vice versa,” states Sida Li, VP of Internal Operations for web marketing company, fishbat, Inc. “An employment opportunity is an opportunity to market yourself, and if you are going to do that through social media, it’s important to put your best foot forward across your digital presence and all platforms just like you would if you were a brand or business establishing a presence on social media.”
fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.