In response to an article published on Mashable, fishbat, one of the nation’s leading Internet marketing companies discusses the benefits of real time marketing techniques and what it could mean for the future of digital marketing.
In response to an article published on Mashable, fishbat, one of the nation’s leading Internet marketing companies discusses the benefits of real time marketing techniques and what it could mean for the future of digital marketing.
On July 19, fishbat, one of the leading Internet marketing companies responds to an article published on Mashable, which details the proper steps to fully utilize real-time marketing strategies for businesses.
According to a July 15th Mashable article titled “4 Steps to Explosive Real-Time Marketing,” the latest craze that Internet marketing companies should be using is real-time marketing. The article says the concept is rather simple. Real-time marketing involves aiming advertising and social media posts toward an audience through timely news and events.
By referencing current events or trends, Internet marketing companies are able to relate to their audience. The article references one of the latest examples of success in real-time marketing, Oreo’sad campaign from last year’s Super Bowl XLX. The article says that moments after the infamous blackout, Oreo quickly tweeted and launched brilliant example of real-time marketing.
The tweet was mentioned over two million times on Twitter and since then, Internet marketing companies around the world have been trying to have their own “Oreo Moment.”
According to the article, real-time marketing is not usually as explosive as this single tweet, but rather a culmination of a brand’s day-to day activities, building an audience over time and being timely and relevant. Justin Maas, vice president of client relations at fishbat, says real-time marketing is definitely a growing trend for Internet marketing companies. “It’s a way for a brand to show that it is caught up on current events,” he says.“It also provides an easy way to connect with the audience better than a standard approach to targeting. If a brand stays up to date with current events through its social media presence, it will provoke fan engagements and posts have an increased possibility of going viral.
The article says the key to successful real-time marketing is to “identify the high level communities relevant to your brand”, monitor your social media presence closely and operate consistently with a tightly integrated team.
Maas says, “Without team work, real-time marketing cannot work. The brand needs to be constantly aware of what is going on in the world. The next step is effectively and creatively integrating the news into content, preferably in a way that makes people positively view the brand when they think of the event.”
Real-time marketing banks on discussion prompted by social media posts, Maas says. “If people are talking about a product, they will likely share it with their friends and hopefully, a simple post can boom into a major marketing success.”
fishbat, Inc. is a full-service digital marketing and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.
