Following an article published by Forbes, award-winning social media agency, fishbat, Inc. talks about the success of social media marketing over conventional television marketing during March Madness.
Following an article published by Forbes, award-winning social media agency, fishbat, Inc. talks about the success of social media marketing over conventional television marketing during March Madness.
On April 18, social media agency fishbat, Inc. details the success of social media marketing over traditional advertising during March Madness.
According to the article published by Forbes, there were about 7.7 million social media comments about the tournament made during the NCAA March Madness telecasts. This number is a strong indicator of social media making an impact on television media.
Social media is a constant working force that will spin and market your brand 24/7. The amount of publicity generated on social media is greater than what could be generated through mere word of mouth at the water cooler.
The article says, “There are 1.5 billion online conversations that occur about corporate partners throughout the tournament.” These conversations take place, not only because the ads were seen on television, but also because social media gives consumers an area to express their common interests or competitive nature. These big numbers compel companies to invest more money into their ad campaigns for March Madness.
John Monderine, CFO for social media agency fishbat, says, “Because more companies are looking to potentially invest in online marketing, the importance of social media and affiliated businesses rises. A recent Kantar Media report found that over 260 different marketers spent over $5.9 billion on ads during March Madness in the last 10 years. Last year saw the biggest ad spending ever on March Madness.”
Monderine says March Madness gives reason for companies to step up their advertising efforts. “The number of viewers during March Madness rivals that of the college BCS football bowl games,” he says. “As social media grows, so will the demand for social media marketing.”
fishbat, Inc. is a full service social media agency. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.
