In response to an article published by Mashable, fishbat, one of the nation’s best Internet marketing companies, discusses Tumblr’s updated analytics tool.
In response to an article published by Mashable, fishbat, one of the nation’s best Internet marketing companies, discusses Tumblr’s updated analytics tool.
On July 24, fishbat, one of the nation’s leading Internet marketing companies comments on an article published by Mashable,which announces the latest update on Tumblr’s analytics tool.
According to the July 19th Mashable article titled “Tumblr Brings Back Activity Feed and Introduces New Notes Feature,” the social media platform has introduced a new way to see notifications, as well as a new activity feed. The feed has a few similar analytics tools to the feed that was discontinued in 2009. However, it still does not have the old Tumblarity feature, which showed how users ranked compared to others. Unlike the old analytics tool, the new feed shows only activity related to a specific blog and excludes a global stats page.
Justin Maas, fishbat’s vice president of client relations, believes the activity feed is a very useful tool for Internet marketing companies and businesses that have accounts on the website. “From a marketing standpoint, tools like this are a godsend,” he says. “Trying to figure out what type of content receives the most engagement or when the best time to post is, can be pretty hard if you don’t have the information laid out in front of you. External tools are available for this in some cases, but it leaves you with many tabs and windows open. Tumblr’s new analytics tool gives users and marketers almost everything they need to monitor their content.”
Maas says Tumblr’s Activity feed provides essential in-depth information. “The line graph is similar to Facebook’s insights, but it gives you the option of showing what has happened within 24 hours, a week, or even three days instead of just one month of activity,” he says. “There’s also a chart that shows your ‘biggest fans’ to help identify your most dedicated followers. This is a big deal because they’re the ones most likely to spread your information around, and it’s always important to engage and keep them loyal.”
fishbat, Inc. is a full-service digital marketing and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, mobile app development, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.
