Here at fishbat we’re kicking off our first theme week with one of favorite internet marketing topics: press releases! Everybody writes press releases, but how many people actually read them? Chances are if you’re using your press releases just to get people to read them, you’re not making them work as hard for you as you can. Everything has a web marketing use, so learn how to exploit it!
The vast majority of press releases will be posted somewhere, but, wouldn’t it be nice even if it did something despite being buried in the very bowels of the internet? Well, public relations are, like everything else that is on the internet, useful for web marketing, specifically SEO.
Chances are: if you’re sending out public releases, they’re going to end up on a website, not in print. Make sure that your press releases are saturated with the keywords you’re trying to rank for, and make sure that you include a link back to your website, which is pretty much web marketing 101. Including HTML elements are perfectly acceptable when it comes to a press release sent through email. If you’re sending out a large number of press releases, such as through a service, the end result could be that you’re treated to a large number of high quality backlinks, which is pretty much internet marketing gold.
Of course, if you’re sending out a press release to a physical newspaper or magazine, don’t include any sort of links or HTML. Web marketing jargon just doesn’t do well in the real world. Nobody is going to type out your link by hand and the editor will probably think you sent the press release to them by mistake. And, considering the average editor gets hundreds of press releases a day, you need to make sure that you did all your homework.