Protecting Your Brand and Online Rep

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These days, anything can be searched and posted on the Internet, whether true or not. In order for your brand to survive in the digital world, you need to make sure you safeguard it from any untrue stories or even information that you don’t want leaked for the public.

Creating social media accounts such as Facebook, Twitter and LinkedIn is crucial and completely beneficial if you want to start promoting your brand and build a strong online presence. That’s just a start. Of course a comment on a social media site is easily removed and you control what your company or business publishes on your own website, but what about an annoyed customer or disgruntled former employee creating a nasty blog about your brand and launching it across the Internet?

Something you could use to be made aware of anything posted on the Internet about you is to set up Google Alerts that can notify you via email about anytime your name or brand name appears on the web. You could also create and post some interesting and informative YouTube videos since they rank pretty high on Google search. These types of posts can easily push any negative feedback about your brand off of the first and second pages of Google.

Responding to any comments posted by happy customers or clients on your social media accounts or website always helps and reinforces positive feedback any day of the week. Engaging is always a way to push negative posts down. If an apology needs to be made, posting it on one of these sites or in response to an angry comment shows how loyal your brand is to its customers and that you take responsibility for your actions and any mistakes made.

Of course you won’t be able to control or fix every negative rant that is posted about you or your business on the Internet. Not everyone is going to like you or what your brand promotes and stands for. IF you can catch most of the harsh feedback early on, one or two bad comments or blogs won’t destroy your entire brand.

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