On TechCrunch, Google had announced that they were launching an AdWords Business Credit to companies in the UK and then gradually expanding to the U.S. Google is planning to use the credit line as a way to promote SMB within small companies to promote the credit line as a “primary form of AdWord payment.” The UK launch is being run with Barclaycard in the UK and Comenity Capital Bank in the U.S. â€” both MasterCard-based cards.
AdWords can prove to be a lucrative aspect of an online marketer’s SEO strategy and with Google adding the option for a credit line it almost seems dumb to not sign up for the Google MasterCard. The problem that I see is that Google has a tight grip on SEO already so why give them access to your wallet?
While most of us know that using credit cards to pay bills is not a good idea, some might opt to grant Google access for the sweet interest rates. Interest rates in the UK will be variable at 11.9 percent APR Representative, while the U.S. will be at 8.99 percent. Neither card will have annual fees and is lower than basic credit card rates.
Given that the money spent on these cards will all be going to Google, it’s a lucrative credit bet for the company. Would paying Google directly for AdWords alleviate the paranoia of hiring a social media marketing firm that might not be charging you correctly? Is this Google’s way of completely shadowing Facebook within the SEO game? Google has been making moves on both the social media front, the tech industry and has impacted millions with its algorithm changes so it does make sense that Google will do whatever it takes to keep its crown.
However, there should be members of the SEO industry that should be concerned with Google’s Credit options. If your AdWords account is ever compromised for lack of payment, what is to stop Google from canceling your account completely dramatically affecting your SEO? If you rely on credit to pay for services, chances are that you will be burned eventually. I would think twice before signing the dotted line on this credit line, especially if you can’t fill your gas tank with it.