When you think about the most successful social media campaigns, you probably think of big companies like Coke, Pepsi, or Old Spice to name a few. Yet, we never seem to think about the film industry. However, it seems like major movies such as Harry Potter, The Hunger Games, and Paranormal Activity are the pros here when it comes to successful social media marketing campaigns.
An article just released the Top 10 movies that successfully utilized social media as a tool to spark interest in the audience. Using ticket contests, behind the scenes clips, press releases, and even Foursquare, flooded people to their respected social media pages and generated millions of followers. Using social media as any other business would lead to massive movie interest leading up to their premiere.
Twilight was the first movie to reach 1 million followers on Twitter. A following like this brings huge attention to a film. As we all know, Twilight is a very successful movie saga. This led me to a question however, should all movies jumping on the social media wagon?
I decided to look up new movies coming out, both highly anticipated and under the radar films. After plugging those titles into Facebook and Twitter, sure enough their respected pages popped up. Taken 2, the sequel to the very popular 2008 film Taken, already has almost 3 million likes on Facebook. Some movies I never heard about are gaining thousands of like and followers.
Are there movies that did poorly in the box office but killed it in page likes? The highly anticipated board game turned movie, Battleship generated 835,118 Facebook likes and ran a successful sweepstakes. Despite their social media success, the movie only made $64 million after spending $209 million to make.
It seems that the movie industry has started understand the repercussion of using social media to promote their films. Films are gaining recognition by providing content, news, and media through Facebook. Albeit some have a better strategy than others in how to use social media, but the bottom line is that it works.