In May, Microsoft launched So.Cl, a social media platform focused on helping users collect and share images and discover web content with people that have similar interests. According to the site’s â€˜About’ section, “So.cl (pronounced social) is an experimental research project, developed by Microsoft’s FUSE Labs, that lets you use search to express and share ideas through beautiful story collages.” The platform is geared toward students, but it is open to everyone and is not meant to be a competitor to the large social networks out there, like Facebook, Twitter or Google+. Unfortunately, So.Cl seems to have fallen off the map since its initial launch.
When So.Cl was first launched, I wrote a blog about my thoughts and collected some other reactions from the social media marketing world. I have not been able to find any news or articles written recently about So.Cl; the majority of the items were dated in May and I cannot find any information about how many active users are on So.Cl at this point. When I set my feed to “everyone”, it still averages less than one post a minute. This is an incredibly low number for a social network.
So.Cl is supposed to be tailored to students doing research, so perhaps usage will pick up once the school year starts. Additionally, Microsoft has not been actively promoting the platform. However, the content being shared on So.Cl does not appear much different from what can easily be shared through Pinterest. I do not think So.Cl differs enough from any other social media platform enough to make an impact.
What are your thoughts on So.Cl? Do you think it has sticking power?