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White Paper: Facebook Offers Gift Giving Service for Users

In addition to sending birthday welcomes to friends via Facebook, the social media giant announced their new gift-giving service on September 27, 2012.

In addition to sending birthday welcomes to friends via Facebook, the social media giant announced their new gift-giving service on September 27, 2012.

According to an official news release on Facebook, the intention of this service is to add real gift-giving on Facebook which will function in a three step process:

  • Choose a gift
  • Add a preview card or message
  • Send gift

According to the release, a preview message for the gifts may be sent via timeline or private message before payment is submitted. After filling out the friend’s mailing address, a friend may exchange the gift for something else after the gift arrives. After notification of the gift is sent, the gift will arrive a few days after.

Facebook states that there will be a multitude of various gifts eligible for the service, including cupcakes, toys, socks etc.

The Facebook gift-giving service is not yet available to the public but is set to be released soon.

To learn how to use Facebook for your marketing efforts, please contact New York Social Media Agency fishbat.

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