Aug 15, 2017, 1:09 PM
Content marketing is a vital aspect of a brand’s digital outreach. Dissemination of quality content builds brand awareness, defines the brand personality, establishes social proof, and improves metrics such as inbound traffic, customer conversion, user retention, and more. However, content must be compelling, provide user value, and…
Aug 8, 2017, 12:00 PM
Failing to embrace customer reviews can have detrimental effects on a brand’s social proof, conversion, and traffic driving potential. The fear of bad reviews sometimes turns business owners off from requesting and publishing them, but this can be a huge mistake. Customer reviews are a terrific means of engaging with the customer,…
Aug 1, 2017, 1:55 PM
TMT News, a technology and media corporation, created the Business Woman of the Year awards to acknowledge the hardworking women in the media industry. At fishbat, we are ecstatic to announce that our very own CMO, Jennifer Calise, has been awarded the title of “Best Full-Service Digital Marketing Agency New York and CMO of the Year…
Jul 18, 2017, 3:42 PM
Digital outreach is necessary to build brand awareness, establish social proof, and to drive traffic to businesses. However, just being on social media isn’t enough. For digital branding to be effective, it must encourage the audience to follow the brand and be engaged with the brand online. These factors increase audience reach, brand…
Jul 11, 2017, 3:10 PM
Seasons change, and with them, variables within businesses. From retailers who experience seasonal fluctuations to service industries which experience cyclical spikes in business, how companies address the varying needs of the businesses throughout the year can make a big difference in the brand’s bottom line. Online marketing firm,…
Jul 5, 2017, 1:59 PM
Chatbots are not just a cute new tech feature; they’re revolutionizing the digital service landscape. With more and more business taking place online, the need to integrate artificial intelligence in the customer support forum is quickly becoming a necessity to ensure 24-hour support, the ability to handle high volume periods, create a…
Jun 20, 2017, 11:45 AM
If you’re in business today, you need to be focusing on your social media presence. Today’s consumers do much, if not the majority, of their company research, engagement, and transactions online and use social media for those purposes. Online marketing company, fishbat, shares seven tips to start your business’ social media promotions.
Jun 13, 2017, 11:35 AM
For small businesses, building brand awareness, social proof, and driving traffic from local markets are of paramount importance. Fortunately, both social media and search engines are equipped to target locally and improve search engine ranking locally through targeted advertising and content sharing capabilities.Internet marketing…
Jun 6, 2017, 11:50 AM
Culture has become increasingly important in the workplace. It differentiates brands from the competition, aligns the workforce, and improves employee retention and productivity. Digital marketing agency, fishbat, shares four reasons office culture is a top priority for successful companies.
May 30, 2017, 11:36 AM
Professional blogging is a great way to build your personal brand and elicit audience loyalty and engagement. For professionals and businesses, consistent blogging drives social proof, brand awareness, and traffic. Internet marketing agency, fishbat, discusses tips for starting your first professional blog.
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