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Internet Reputation Management: Putting Your Best Digital Foot Forward

Dec 14, 2018, 8:00 AM

The internet has made our lives a lot more convenient, and it’s easier than ever before to connect with family and friends - and even shop for pretty much anything without leaving the couch! However, that connectedness can be a double-edged sword for your business if you aren’t careful about the way that your brand is perceived.

Social Media Video Marketing: Your Key to Standing Out This Holiday Season

Dec 7, 2018, 8:00 AM

There’s no denying that social media is an incredibly influential part of online marketing. Considering how much time we spend scrolling through our social media feeds, it only makes sense that the average customer would as well! But how do we make sure we’re taking full advantage of the power that platforms like Facebook, Instagram,…

How to Successfully Measure Your Digital Marketing Goals with Vanity Metrics

Nov 30, 2018, 8:00 AM

If you’re looking to up your marketing game, chances are that you’re looking for a solution that can move your business forward and increase profits. Digital marketing may seem straightforward upfront, but the truth is that there are many pieces working together to create an effective brand promotion plan.

Conversion Rate Optimization Services: Increasing Profits One Visitor at a Time

Nov 23, 2018, 8:00 AM

You’re probably well aware of SEO, since it’s a pretty hot topic in the marketing scene. The vast majority of most websites’ traffic comes from web searches, so companies are designing their pages to rank well on these page results. More visibility equals more visitors: seems simple enough, right? Well, the fact of the matter is that…

The SEO Funnel: Increasing Conversions One Stage at a Time

Nov 16, 2018, 8:00 AM

If you’re involved with a business that has any sort of online presence, chances are that you’re painfully aware of how important it is to receive traffic to your website. Whether it’s simply to provide awareness of the brand and drive customers to a physical location, make money through advertisements, or actually sell products through…

Tips for Developing a Successful Product Launch Marketing Strategy

Nov 9, 2018, 8:00 AM

To keep your business moving forward and thriving, you really can’t rest on your laurels. Continuing to grow the brand requires innovation and bringing new products to market, and the way you approach an online product launch can make the difference between a massive success and an underwhelming flop. Just like a first impression when…

Partner with a Higher Education Marketing Agency and Advertise the Smart Way

Nov 2, 2018, 8:00 AM

When it comes to filling seats with students, it’s important to realize that high school graduates and non-traditional students alike have a ton of options. From tiny colleges to massive universities, institutes of higher education are all vying for the attention of students and donors to help stay on course and continue to move in the…

Marketing Automation: Your Agency’s Key to Working Smarter Not Harder

Oct 26, 2018, 8:00 AM

Over the past few years, technology has become more and more advanced, and we continue to find more ways to leverage that tech to make our lives easier. These days, smart homes that anticipate your whims and automate tedious processes are becoming more and more common, but you can also leverage technology to automate your business!…

The Digital Marketing Funnel: An Inside Look At the “Customer Life Cycle”

Oct 19, 2018, 8:00 AM

When you think of the words, “online marketing,” what sort of things come to mind? Most people immediately focus on two different aspects: increasing traffic towards the company’s services and securing a sale. In really simplistic terms, that’s true. But like many things in life, there’s a lot more to dig your teeth into when you look…

Online Marketing for Nonprofits: Consider These Marketing Plan Essentials

Oct 12, 2018, 8:00 AM

While a nonprofit might not exist with the intent to make its leaders rich, that doesn’t mean that it can’t be run like a business. Some tactics might be different, sure, but at the end of the day your goal is to further the nonprofit's mission - and a large part of that is through getting the business in more people’s field of view. And…