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From Spandex to Social: Are Pro Wrestlers Their Own Marketers?

Apr 25, 2016, 8:55 PM

By and large, professional wrestlers are viewed as “independent contractors.” What this means is that they are responsible for covering their own food, travel, and a number of other amenities associated with life on the road. With the advent of social media, one might add “marketing” to that very list. Speaking as both a wrestling fan and…

Sports, Emotions, and Marketing: How Can You Not Love Baseball?

Apr 22, 2016, 9:48 AM

Baseball is arguably the greatest sport in America. There are other great sports like hockey and football, but many are willing to debate that no sport can be as emotional as baseball.

Online Reputation Management: When Minding Your Business Can Cost Your Business

Apr 20, 2016, 6:43 AM

I am not certain who first said “What other people think of you is none of your business,” but it is a piece of wisdom I wholeheartedly subscribe to in my personal life. I strive to ignore gossip about me, am not willing participant in mudslinging, and never allow someone else’s truth about me define my own.

Content Marketing: A New Way to Sell Without Actually Selling

Apr 18, 2016, 8:04 AM

Content marketing has quickly become a new buzz word in the marketing industry. Content marketing is a method of distributing relevant content in an effort to attract and engage your target audience. A strategic, well-planned content marketing strategy essentially works as a sales force by reducing hard cost in exchange for digitally…

The Latest In Technology: Are Virtual Reality Selfies The Next Big Thing?

Apr 14, 2016, 1:41 PM

‚ÄčAlthough the programming for virtual reality systems has been around since the 1970s, only in recent years has the excitement and popularity of the technology picked up speed. It has become so prominent that only two years ago, Facebook bought out one of the major virtual reality system front-runners in order to develop it further.

Trigger Fingers Turn to Twitter Fingers: Hip-Hop Beef, the Twitterverse, and Free Promotion

Apr 13, 2016, 9:02 PM

Since its inception, hip-hop music has been a breeding ground for both necessary and unnecessary confrontation. From girls and clothes to rhymes and upbringing, the topics of the countless rap beefs over the years run the gamut.

Never Let Go: Why Leonardo DiCaprio Is The Perfect Specimen [Of A Marketing Success]

Apr 11, 2016, 3:00 PM

Winning an Oscar is about more than professional achievements. It’s the biggest opportunity for self-promotion in the entirety of an actor’s career. For Leonardo DiCaprio, this moment was the ultimate testament to his character.

Donald Trump Fundraiser in Patchogue: Olive Branch or Gasoline on Fire?

Apr 8, 2016, 11:07 PM

News broke yesterday about Donald Trump’s campaign coming to The Emporium in Patchogue, NY, next Thursday, April 14. This leaves me asking one question: WHY?

Mobilegeddon 2: Google’s Newly Anticipated Mobile-Friendly Algorithm & Its Impact On SEO

Apr 6, 2016, 9:14 PM

It’s bigger… It’s badder… It’s coming to a website near you sometime in the beginning of May! That’s right, ladies and gentlemen. Google has recently updated their webmaster blog to inform everyone that we can expect a major algorithm update sooner than later.

5 Tips to Transform Leadership Through Diplomacy

Apr 4, 2016, 10:00 PM

During a call a few days ago, I was put on the spot between two colleagues debating who was right in how to handle a situation. One was firm in her stance and voiced her conviction. The other, equally passionate, laid out her solution, completely contradicting the first and ending the retort with what I consider to be the most dreaded…