Get the Picture: How an Infographic can Improve Your Social Media

Oct 4, 2012, 8:21 PM

​One of the biggest and consistent trends this year in social media is image based content. The reason why pictures have such a huge impact on what we do is because our brains consume and process images a lot quicker than text.

Do You Fake-Like Me? How the Facebook Fake Likes May be Hurting Your Client

Oct 2, 2012, 7:43 PM

Does your company have thousands of likes? Did you earn those likes? Is your company one of the few that Facebook is cracking down on? In recent reports, Facebook announced to TechCrunch that they were cracking the proverbial whip on Facebook brand pages…

The Digitization of Literature: Use of Social Media to Promote Literacy

Oct 1, 2012, 8:00 PM

​As someone who works at a library and is attending school for Library Science, I am never without a book, whether it is a novel, short story anthology or comic book. Also, because of my field of interest, I am in a library constantly and know just how…

Special Social Media for the Ultra-Rich? Why?

Sep 30, 2012, 7:18 PM

​In the Wall Street Journal today there’s an article about social media tools designed for people who make, shall we say, a bit more than average. The companies that make these tools say that this is because wealthy people are concerned about privacy…

Three Ways Podcasting Can Help Your SEO and Social Campaign

Sep 28, 2012, 8:00 PM

The social media marketing industry is always looking for the biggest and best way to promote themselves, their clients or impact the social media scene. While social and SEO is geared towards good content, there are certain rules that need to be addressed…

Facebook Was Keeping Track of our Search History All Along

Sep 27, 2012, 8:17 PM

​On Friday, September 21st, Facebook announced that it was allowing users to view and delete their search histories. Wait, a minute, Facebook tracks your search history and associates it with your profile?That was the first thought that popped into my head…

Facebook Now Charging Businesses to Run Offers

Sep 25, 2012, 8:00 PM

​Earlier this year, Facebook launched Facebook Offers, which allowed local businesses and retailers to send deals to their fans. On September 20, 2012, Facebook announced that it is beginning to charge for merchants to disperse offers to their fans. In…

What the Bing Challenge Really Tells Us about SEO

Sep 24, 2012, 8:00 PM

​So, you might have seen commercials recently about a new promotion from Bing, the second place search engine. Basically, Bing has decided to take the route of Pepsi and have people do tests to see which search results they prefer: theirs or Google’s. In…

B2B Finally Catches up to B2C: Some Tips for Effective B2B Social Media

Sep 23, 2012, 7:47 PM

​I got my start in marketing writing content for a B2B database for industrial products (thrilling work, indeed). During that time I remember people talking about Google as a B2B tool, but nobody was talking about social media; it was viewed as something…

Syncapse Offers Free Tool to Help Social Marketers Calculate Facebook Ad Budgeting

Sep 22, 2012, 7:31 PM

​One of social marketing’s greatest feats is calculating the amount of money spent on Facebook – not only can it be confusing, it’s just plain difficult.