Blog

New Messenger, New Lead Generation Tactics: Changes Coming to Facebook's Messenger

Jun 14, 2019, 10:00 AM

Facebook Messenger updates are here to bring your brand more engagement and leads. Ensure that your company stays on top of these updates to develop and plan future marketing tactics and continue to help your company grow.

How to Write a Company Blog Post

Jun 7, 2019, 12:00 PM

Writing a blog post for your company can seem incredibly intimidating at first, especially when you have little to no writing experience. Remember that it’s essential to plan when writing a company blog post. More importantly, writing the blog post to help…

Social Media Spring Cleaning Checklist

May 31, 2019, 10:44 AM

This social media spring cleaning checklist will help you stay organized in order to reach your digital marketing goals.

How to Market to Generation Z

May 24, 2019, 9:00 AM

Many brands assume that because their current marketing tends to fail to capture Gen Z in a meaningful way, that marketing to Generation Z, also known as the iGeneration, is not a worthwhile endeavor. However, this could not be further from the truth. How…

Can This Parallel Tracking AdWords Update Help Reduce Lost Visits to Your Website?

May 17, 2019, 11:11 AM

You probably deal with traffic every day, in some form or another. While traffic during your morning commute might be a cause of stress and frustration, traffic to your brand’s website shouldn’t be! Thankfully, the team at Google has implemented an AdWords…

How to Advertise Your Business on LinkedIn

May 10, 2019, 11:02 AM

LinkedIn is known as the professional social network, specifically designed for users to build connections for work and further their careers. While many users take advantage of features which display work history, find freelance gigs, and apply for jobs,…

What Is Technical SEO and Why Is It Important?

May 3, 2019, 3:57 PM

Technical SEO (Search Engine Optimization) is the practice of ensuring that your website is in line with search engine algorithms and guidelines. That way, the pages of your site can be indexed and rank for the keyword searches you are targeting.

How to Run Conversion Campaigns on Pinterest

Apr 26, 2019, 12:00 PM

Did you know that Pinterest allows you to run conversion campaigns?! With over 100 million active users and low levels of competition, it’s a great opportunity for marketers to introduce another layer to their ad strategy.

The New Newsletter: How to Use Facebook Messenger for Your Business

Apr 19, 2019, 12:00 PM

There’s a lot of talk around messaging chat bots these days. But don’t worry, this isn’t another one of those “bots will take the place of all your human employees and skyrocket your revenue overnight!!!!” posts. Instead, we’re going to take a realistic…

How to Use YouTube for Social Media Marketing

Apr 12, 2019, 12:00 PM

When companies are developing their social media marketing plans, they often focus on the major players, mainly Facebook and Instagram, and maybe Twitter or LinkedIn. However, YouTube ads and videos are powerful ways to grow your brand reach and attract…