How to Successfully Advertise on Facebook

Jun 21, 2019 -- Posted by : emily

Image of a laptop with a page open explaining how to advertise on Facebook

Anyone can argue that our current century is much different than the previous. There has been immense technological innovations in the world of: cars, home entertainment, music, telephones, etc. The improvement and modernization of technology has vastly affected all sectors of life. Adverting in particular, is essentially a whole new field due to our new found necessity for technology. With fewer people reading newspapers and receiving paper mail, the world of traditional paper advertisements has declined. Individuals have shifted to relying on electronics for the majoring of things in their lives, especially purchasing, and/or researching new items and services.

With the rise of technology in the 21st century, we have also experienced the rise of social media. Facebook specifically has garnered users from all ages, and all parts of the world. It is the hub of connection and interaction, as well as a lucrative spot for advertisers. Individuals in the advertising field, whether they like it or not, are well aware of the amount of engagement you can see by promoting and advertising on social platforms, such as Facebook. Your products and services can reach a vast amount of people on mobile devices, who can then easily research, or click a link on that same device to learn more about what you are providing or representing. Facebook has become a place that advertisers need to understand, and use to their advantage. With our very technologically focused society, it is important to know how to successfully advertise on Facebook.

When considering how to successfully advertise on Facebook, it is important to remember that there are various ways it can be done. There is no cut and dry way to promote and communicate messages to an audience, but there are tips that can assist you in seeing a favorable outcome.

Know Your Company and Service

Image of a marketing company discussing the best way to advertise on Facebook

Although this may sound like its common sense to some, it is something important to keep in mind. Without knowing the mission, or objective of whatever you are advertising, you are going to miss the mark and not receive the results you were hoping for. Being aware of your service, who your intended audience is, and how your products or services can benefit them, you are more likely to see an increase in engagement, successfully reaching the audience you were attempting to. Another factor to keep in mind is your company’s strengths, and how to best display them through advertisements. Being honest with yourself and your company is an effective way to achieve this.

Educate YourselfPhoto of an individual reading a book on how to use Facebook advertising effectively Facebook Canvas Ads, Facebook Carousel Ads, and Facebook Video Ads, can prove to be some of the best ways to advertise on Facebook. Creating an interesting form of advertising will aid in earning the attention of users, who maybe wouldn’t have given the ad a second look. Below are some additional tools that you should be aware of when advertising on Facebook:
  • Audience Insights and Analytics, both provided by Facebook, can assist advertisers and provide them with useful information that can improve the advertisement engagement they are seeing.
  • Audience Insights is a feature that gives you the knowledge about specific audiences before choosing to use your money to target them. By reflecting on the audience that already likes your page, Facebook can organize data to figure out who your target audience is specifically.Although this can only be used for those who already have measurable data from their page, it is a good way for established companies to reflect and grow.
  • Analytics is a tool somewhat similar to Audience Insights, in that it looks at who is liking your page, but also dives deep into who is engaging with your page. This data is extremely beneficial, especially with the assistance of artificial intelligence. You can see the repeating paths one takes when entering your Facebook page using this tool.

With the use of these tools, and features provided by the platform itself, you will be become well equipped with how to use Facebook advertising effectively.

Create Engaging and Relevant Ads

Although it goes without being said, creating advertisements that causes a Facebook user to want to click and learn more, is very important when regarding how to successfully advertise on Facebook. However, this may be easier said than done. It’s difficult to know what people like, and react to, especially when you’re considering the wide variety of people on Facebook. Luckily, there is a tool to assist advertisers with determining how relevant there ad is. The Relevance Score feature gives your ad a score 1-10, 1 being the worst received, and 10 being the best received. Not only does this score give you the information you need to know regarding target audiences reactions to the ad, but the relevance score also determines your cost per click. The higher the relevance score, the lower the cost of the ad to be delivered will be, and vice versa. So there is an incentive to have a relevant ad, besides the obvious reasons of getting clicks and engagement.

As you can see, Facebook provides a number of tools and features to help you navigate the world of social media advertising. Of course there is a plethora of tips to utilize when you are seeking the best ways to advertise on Facebook, but it is important to not get too caught up. It is impossible to gain the attention and clicks of all of your target audience members, however you can try to interest as many people as possible. If you attempt to utilize every trick in the book, you may just confuse yourself, as well as your target audience. Use your judgement to condense the list down to what you believe is useful, and what will earn the best engagement of Facebook users. The various tips listed above can be useful ways for an established company, or a company just starting out, to help build successful advertisements and maximize ad clicks as much as possible.

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