Internet Marketing Company, fishbat, Breaks Down SEO with a Checklist for Small Business Owners

Aug 22, 2017 -- Posted by : admin

Small business owners have a lot on their plate and SEO is a vital but multi-faceted task that can leave business owners overwhelmed if they don’t know where to begin or what aspects of SEO will have the biggest impact on their business. Through analysis, site functionality, optimization, and a combination of PPC, content marketing, and other methods of digital outreach, small business owners can boost SEO to drive greater results for their business. Internet marketing company, fishbat, breaks down SEO for small business owners.

  • Do your research Utilize built-in platform analytics such as Google Analytics, or a third-party program to understand competition, industry analytics, website metric analytics such as user retention and conversion, trending keywords, target audience demographics, and content marketing analytics. Getting granular with information surrounding target audiences, user behaviors, and missed metrics opportunities within website function and content marketing results helps to refine efforts moving forward.
  • Ensure mobile responsiveness Today’s user spends much of their online time on mobile devices and search engines reward mobile responsive sites with better search engine rankings. Due to an improved user experience, increased organic traffic, a reduced bounce rate, and a single website URL, search engines such as Google favor mobile responsiveness for better search engine ranking.
  • Optimize all web and content components Optimization is a necessary aspect for boosting SEO. While there’s a lot involved in optimization, certain tasks are SEO priorities that should be overseen regularly. Keep website content fresh and ensure that all website and online content such as videos, pictures, blogs, and more, contain a URL, attention grabbing title, a description, social sharing buttons, and strategic keywords. Include a sitemap for search engine indexing, internal linking to assist with web page hierarchy, intuitive navigation, and backlinks that come from reputable and relevant sources. Link all social media and online publication content back to your website.
  • Obtain a content management system From blogs, videos, and photos, to surveys, news articles, and more, disseminating content on social media platforms and online publications boost SEO through audience engagement, brand awareness, and increased inbound traffic through wide audience reach. However, content must also be consistent to be effective. A quality content management system will ensure consistency through content publication tracking, auto-scheduling features, and the ability to publish content across a multitude of channels simultaneously, saving business owners time and aggravation. CMSs also contain built-in editing tools, templates, keyword analysis, and other features that help to produce quality content efficiently.
  • Utilize professionals for SEO as well as website maintenance services SEO has many moving pieces and procuring professionals helps to ensure that all details are seen to from time-consuming content marketing and analysis to website and content optimization. Additionally, by obtaining website maintenance services, professionals will see to improved SEO through cleaning up code, removing bad links, and optimization misses to improve loading speed.
  • Diversify SEO efforts SEO success comes from employing a variety of efforts such as ultra-targeted pay-per-click ads, consistent content marketing, website and content optimization, user engagement, and more. Additionally, be sure to invest time in the platforms that drive the most returns; there is no need to be on every social media platform. Utilize sites that attract your target audience, are best suited for the industry, and are formatted appropriately for the type of content you are disseminating.
  • Encourage audience and user engagement Engagement boosts SEO. Utilize action-prompting CTAs and attention-commanding titles. Ensure all posts and images have a URL for easy sharing and utilize analytics to reach a targeted audience for qualified engagement. Encourage user feedback such as reviews, and include social media sharing buttons on all web pages and content to encourage liking, following, and most importantly, sharing. Include videos and images to encourage engagement as well; visuals attract more attention and are more commonly engaged with than text alone. Additionally, don’t neglect local outreach. The local clientele is invested and engaged; using platforms such as “Google My Business” will help with local visibility through Google maps as well as providing an additional platform for customer reviews.

SEO is vital for businesses of all sizes. Online users rarely search beyond first-page search engine results, and online visibility drives user trust, brand awareness, and traffic. The digital landscape is competitive, and small businesses need to embrace SEO driving factors to stand out. Keep optimization top of mind for online visibility, build brand awareness and drive traffic through content marketing and targeted PPC campaigns, and focus on the user’s experience and engagement capabilities in all things. While seeing to all of these aspects of driving SEO may seem like a tough hill to climb, it will deliver a tremendous return on investment and is among the vital tasks needed to grow a sustainable business in today’s market. If needed, reach out to a trusted internet marketing company to help you get started and take some of the burden off your plate.

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