The Ultimate Facebook Face-lift
Before diving into and dissecting your published social content, make sure you cover the basics! You’ll want to add these items to your social media spring cleaning checklist.
Once you’ve covered the basics, it’s time to take a deep dive into your posts, likes, and followers. Review all of the posts you’ve made since your last social media clean up. Check that any graphics or photos used are still up to par with your brand and remove anything questionable. Often when asking “how to clean up social media?” we don’t think of our own shared opinions. If you have been sharing religious or political posts, and you are not a religious or political brand, it is a good idea to remove this content to avoid any risk of alienating your clientele.
After cleaning up your content, take a look at your followers and people who like your page. If you notice a high number of bot profiles or inactive accounts, remove them. Social media user’s value transparency and honesty, they will not appreciate a high like count if the likes look like they were bought.
Conducting a Twitter Tune-Up
Bio: Your bio is one of the first things users see when they visit your Twitter account, so make sure it is easy to read, clever and lets users know exactly who you are as a brand.
So you want to know how to clean up social media, but you haven’t taken a look at your Twitter posts yet? Let’s continue.
We all know, from various brand mistakes and viral gaffs that nothing on the internet is ever truly deleted, but you can make past posts that do not align with your brand harder to find. As with Facebook, if you are using your brand Twitter to post personal opinions about religion or politics, remove those posts and use your own account. After cleaning up your posts, take a look at your followers and remove any obvious bots or fake profiles.
Instantly Improve Your Insta
Convert to Business: If you haven’t yet converted your brand Instagram to a business profile, you’ll want to do so now- especially if you plan to utilize the new Instagram Shopping features. These powerful shopping features are not available to personal profiles.
While most of these steps will seem intuitive, it is no surprise that brands often overlook the little things on their social channels due to a focus on client and customer acquisition and brand recognition. Be sure to use our social media spring cleaning checklist for all seasons as you will want to be sure your social is always relevant, up to date, and clean.
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