Voice Search: How to Prepare for The Future of PPC

Feb 15, 2019 -- Posted by : emily

Image showing voice search on a mobile deviceVoice Search Basics

We are now conversing with our smartphones and digital assistants as if they were human. That means we are using natural, conversational language, which brings up several things to keep in mind when crafting your PPC campaign.

  • Searches are often made in the form of a question, using who, what, where, when, and why terms.
  • Voice searches tend to be local, with queries asking what is nearby.
  • They are also usually longer, around six words.

Take Advantage of Google Tools

Photo showing how SEO voice search is taking over Voice Search Keywords

When creating voice search keywords, think about how a person is naturally going to ask for something. For example, if you are a yoga studio, the term, "find a yoga studio near me" is more likely in voice search than "New York City yoga studios." Keep natural language patterns in mind when creating your keywords.

Keep Important Content Simple

The basics of your business should be immediately and readily available on your website, including information such as your phone number, address, mission, and business hours. A website visitor should never have to search hard for this information, and neither should web crawlers. Voice search inquiries are often about fundamental information such as directions to your business, so keep it simple.

Mobile Is A Must

Google voice search will help improve your businesses SEO rankingsTake Full Advantage of Directories

It is crucial to have your business listed in major directories to get the most out of voice search. These include an up-to-date Google My Business listing and Bing Places for Business. Voice searches will often direct potential customers to these directories before your brand’s website.

Sitemaps and FAQ Pages

To optimize voice search, be sure you submit a sitemap to Google and Bing. You should also create a FAQ page. Make common voice search queries a part of your list of Frequently Asked Questions for better voice search SEO.

To learn more about the future of voice search and how to take advantage of it for your business, get in touch with us today.