Voice Search Basics
We are now conversing with our smartphones and digital assistants as if they were human. That means we are using natural, conversational language, which brings up several things to keep in mind when crafting your PPC campaign.
Voice Search Keywords
When creating voice search keywords, think about how a person is naturally going to ask for something. For example, if you are a yoga studio, the term, "find a yoga studio near me" is more likely in voice search than "New York City yoga studios." Keep natural language patterns in mind when creating your keywords.
The basics of your business should be immediately and readily available on your website, including information such as your phone number, address, mission, and business hours. A website visitor should never have to search hard for this information, and neither should web crawlers. Voice search inquiries are often about fundamental information such as directions to your business, so keep it simple.
Take Full Advantage of Directories
It is crucial to have your business listed in major directories to get the most out of voice search. These include an up-to-date Google My Business listing and Bing Places for Business. Voice searches will often direct potential customers to these directories before your brand’s website.
To optimize voice search, be sure you submit a sitemap to Google and Bing. You should also create a FAQ page. Make common voice search queries a part of your list of Frequently Asked Questions for better voice search SEO.
To learn more about the future of voice search and how to take advantage of it for your business, get in touch with us today.
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