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Optimize Your Website for Conversions, Not Just Traffic

Oct 21, 2011, 4:18 PM

Website traffic is a bit like getting people into your store. While it’s all well and good that they’re there, what you really want is to get them to buy your product. This is called conversion, since it converts a person looking at your website from a…

How Old Spice Mastered Social Media

Oct 21, 2011, 10:18 AM

By this point everyone is familiar with the Old Spice advertising campaign “Smell Like a Man, Man.”. The advertisements present a spokesman, Isaiah Mustafa, delivering deadpan lines and doing increasingly ridiculous things. The commercials became viral…