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Why SOPA is Bad PR...and a Social Media Management Nightmare

Jan 19, 2012, 9:59 AM

​For years, the music and movie industry have been doing everything they can to stop online piracy. While exact numbers are had to come by, there have been reports that say up to 95% of all music is downloaded illegally, while there have been plenty of…

Website Design Mistakes

Jan 18, 2012, 9:55 AM

​Although there certainly is an art to website design, it generally is a mistake to get too creative when you build your websites. Users do not want to be “challenged” when they go to a website; they want to find exactly what they’re looking for…

The Offline Benefits of Online Search: Why Your Online Conversion Rate is Only Part of the Picture

Jan 11, 2012, 9:54 AM

​So, you sell sprockets. And, luckily for you, you rank #1 in sprockets in Google. But nobody’s buying sprockets from your website. So, you lose your mind.

Press Release Week Part Four: Public Relations, or, How to Write One!

Jan 5, 2012, 9:48 AM

​Here at the Fishbat Blog we’re closing out our first theme week and we figured we would focus on the simplest and most-overlooked part of any public relations plan: the press release. Often quickly written and rarely read, press releases can be vastly…

Press Release Week Part Three: Website Design, or, Give Them a Place to Stay!

Jan 4, 2012, 9:46 AM

​Here we are in week two of press release week (yes, we know). So, what should you do with your press releases once they’ve been sent out? Should you abandon them, internet orphans left to fend for themselves? No, you should bring them home and incorporate…