The prominence of online video speaks to how content is consumed today. Whether it’s for entertainment, education, or commercial purposes, video has become arguably the predominant method of reaching a wide audience. Companies that specialize in digital advertising have included video among their services and for good reason. Businesses that have not yet implemented video are less likely to reach their target audiences, which means that leads will be fewer and slower to generate.
Video is seen across platforms dedicated to the content in question; YouTube, Twitch, and TikTok are just a few examples. However, general social media websites such as Facebook and LinkedIn have been able to integrate it into their offerings as well. If a user is scrolling through their feed, all it takes is a single compelling video to make them stop. When this happens, a level of engagement follows. Not only does this benefit the client, but the Internet marketing agency they work alongside.
With this information in mind, one may wonder about the specific advantages that video provides compared to other forms of content. This isn’t to say that blog posts, podcasts, and infographics, just to name a few, are inconsequential to the marketing process. Rather, it should be noted that video required a unique approach to yield results. When implemented properly, here are just a few of the advantages of video content that a digital marketing agency can highlight.
Video is Inherently Shareable
If a user casually scrolls through their Facebook feed, it will take a unique post to get them to stop. More often than not, this will be a movable image, whether it’s a GIF or, in this case, a video. One of the reasons why video is inherently shareable is that it catches the user’s attention; after seeing one text post after the next, video provides a break, piquing their interest. It’s also worth noting that video content on social media is automatically muted, meaning that it doesn’t interrupt the user experience.
Video Can Increase Website Traffic
So far, the discussion of video content has been largely in relation to social media. What shouldn’t be ignored, however, is the positive impact that this content can have on websites. It’s been said that it can improve website traffic by at least 50 percent. Another benefit of including video content on a website, specifically the landing page, is that it makes a good first impression. The stronger the impression, the longer the user will stay on the site, which helps with reducing its bounce rate. To get more viewers to their site, a business owner may want to consider video content.
Video Provides Clear Information
Another strength that video content possesses, compared to other types of media, is the presentation of clear information. While a user can read about a product they’re interested in, it won’t allow them to develop as well-rounded of a perspective. For example, if an avid gamer wants to learn about a new release, they can go on YouTube and look up gameplay footage or a detailed review. From there, they can determine whether the product is worth investing in. Moreover, the average person is more likely to watch a video about a product than read about it. The fact that video provides clear information of this nature makes it all the more worthwhile.
Video Builds Trust
To say that trust is important to a business would be an understatement. In fact, it can be a double-edged sword: when it’s earned, it’s invaluable, but once it’s lost, it can be difficult to reobtain. Another benefit that video offers is its ability to build trust with the viewer. There are certain features that this type of content conveys that other types are unable to. Micro-influencer marketing experts can attest to the importance of features including language and facial expressions, both of which help with the creation of video content. These features, along with others, build trust with viewers, which is essential in transforming them into leads.
Video Helps with SEO
When it comes to SEO-friendly content, one may not immediately think of video. On the contrary, it can prove to be an invaluable asset for the purpose of higher rankings. The videos themselves may not directly influence search engine results, but the content around them play a collective role. For example, the videos that help with SEO feature optimized titles and descriptions, featuring relevant terms that clients would like to rank for. Furthermore, the proper tags can be implemented, meaning that when certain terms are searched, the video content has a greater likelihood of appearing. Simply put, the SEO strength of video content shouldn’t be overlooked.
Business owners are missing out by not including video content in their marketing efforts. From increased website traffic to improved SEO, there are many upsides to making video a priority. Contact your local digital advertising agency to learn more about this feature. Step by step, they will illustrate the importance of video content and how it should be implemented.
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