When you buy a car, you unfortunately won’t get away with just paying the purchase price and topping off the gas a few times a week. In order to keep your vehicle running at peak efficiency, you’ll need to regularly maintain it. Without regular oil changes and other routine maintenance, you may find your car in need of some serious repairs, and this sort of process is just a part of being a car owner.
While neglecting to update your company’s website might not have the same sort of drastic repercussions, you’ll likely start to see visits decline and decreased performance overall if you don’t really keep on top of your on-site SEO. If you’re in charge of a business’s online presence, you’ll need to take care of that regular maintenance to keep the site running at its absolute best, and here’s why:
Search Engine Optimization is the bread and butter of many marketing teams. To keep a business visible in an increasingly online world, it’s important to have a well-designed site that is optimized for maximum visibility in major search engines.
However, the flexibility and wealth of information on the internet can make it difficult for a website to continue to stay ahead of the competition. Search engines, like Google, index sites pretty frequently and it’s possible for a company’s website to quickly drop in ranking if it isn’t receiving regular updates to keep it relevant according to current search trends.
The internet is a constantly changing collection of information, and search engines are constantly working to provide web searchers with the most relevant information. By taking regular time to commit to on site SEO services, companies are positioning themselves a step ahead of the competition. It’s as simple as that.
Just as the online world changes on a regular basis, it’s very likely that your company isn’t in the same place that it was a few years, or even a few months ago. In order to maximize profit, companies change course over time - whether that be through a new product or a new philosophy and vision. The terms people search for may change over time, but there’s also a high possibility that the type of products and service you are offering at this point in time are removed from what they used to be - at least to some degree.
Even if you don’t frequently change up the type of products you offer, even minute changes can have a pretty big impact on your web site’s performance. Google’s algorithms for ranking are difficult to pin down with perfect accuracy, but it’s generally accepted that the indexing is intelligent enough to pull up highly-relevant information for pretty much any query. Changing up your site even in minor ways often requires some significant work on an SEO front, and even an excellent redesign of an online presence can be sabotaged by a failure to refresh this marketing strategy.
Keep your business competitive with regular maintenance and continual attention to on site SEO.
The internet may be changing, but the way that people access online content is quickly changing as well. While in the past web browsing was an intentional activity that required taking time out of your day to get online with a computer, most people nowadays carry around a smartphone wherever they go.
Older company websites that haven’t been updated in order to appeal to a mobile audience are probably out of date in two main ways:
First, the actual design of the site may not be optimized for mobile browsers. Search engines like Google will generally favor sites that display well on a phone when giving mobile search results, so a simple update to show the same content in a more attractive and easy-to-read way could boost rankings on its own.
The other way that the increase in mobile market share changes SEO needs is in the changes in style of search queries. Since web browsing used to be a more intentional activity that required access to a computer, people often spent time actually browsing rather than navigating directly to the most relevant information. Mobile users, on the other hand, do a lot of their browsing through micro moments - short bursts throughout the day that are very intentional and focused on a singular purpose. Whether it’s a recipe for guacamole, how to change a car’s oil, or input on the best in a specific field, a huge portion of web activity now a days is attributed to a specific purpose and contained to a period of just a few minutes.
It makes sense, then, that on-site SEO might need to be adjusted to suit this new type of browsing activity. By keeping in mind, the changing trends and move toward highly-specific keywords with actionable content, a regular look at the website’s optimization can do wonders for website ranking.
Just as you trust a mechanic to take care of your car, trusting an agency with a long history of keeping businesses at the forefront of search results can more than pay for itself over time. A company that specializes in onsite SEO with a significant track record of keeping sites updated frequently and accurately, is one way to give your website a significant boost.
While most people can pick up the basics of SEO in a few days, it really takes a master in the field to understand how to keep a site maintained through regular changes in search engine strategy and online content.
On-site SEO services are able to take all of the hassle out of keeping a site well-maintained, and a regular relationship with a dedicated digital marketing firm that is keyed in on current trends in marketing may be just the refresh your website needs.
Your company’s online presence is important, and simply setting up a site and forgetting about it just won’t cut it. Only through a regular refresh in on-site SEO will you continue to see increased traffic to your site and a more positive and wider range of exposure.
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