Pay Per Click advertising is no simple task. Businesses waste a surprising amount of money on poorly run campaigns, and many could stand to maximize their ROI. Read on to learn why outsourcing PPC management is worth the investment, and how you can get connected to a reliable, results-driven PPC management firm today.
Hiring a staff member to manage your PPC campaign means paying the fees associated with an employee—from hiring costs to providing medical benefits, paid time off, a 401K and more—we find you’ll pay approximately 30% more for an in-house employee. Plus, there will be other costs involved that don’t carry a dollar sign but do require time. For example, someone in your company will need to spend time recruiting, interviewing, hiring, and training your new employee. You’ll also have to fill any expertise gaps they come with and manage their experience with your company— after spending time and money hiring an employee, you’ll want to make sure they don’t leave.
PPC campaigns take a lot of time to set up and run. If you create and manage your PPC campaign yourself, you’ll have to research keywords, write adverts, and set your campaign settings. Later, you’ll need to monitor your campaign (constantly) and adjust it as needed.
All these tasks take a substantial amount of time, and we haven’t even scratched the surface on what it takes to do them well.
For example, to write an effective advert you’ll need to learn the art of copywriting. When you only have a few characters to persuade a prospect to act, you need to know how to write like an advertiser with a background in psychology. But, the learning curve doesn’t stop there. Even the best copy can fall flat on its face if it’s not appropriate for the target audience, so you’ll need to test multiple versions of your ad to assess its ability to garner click-throughs.
Of course, while you’re working on your ad, you’ll also need to keep an eye on what your competitors are up to and later you’ll need to track the performance of each keyword and figure out how to make sense of PPC data so you know which days and times are best, which ad extensions work well, and which locations are most profitable.
If you’re doing PPC advertising in-house, your staff will spend hours each week on all these tasks. But, a PPC marketing agency will significantly reduce the time your staff spends on such tasks, potentially eliminating the need for them to spend any time at all on PPC advertising, and you’ll get better results.
Putting together a top-notch PPC campaign is hard. There’s no getting around it— PPC management is complex and time-consuming and PPC campaigns require constant attention. The options available to businesses are exhaustive and there are no short cuts.
When you let a NY PPC agencyhandle your campaign, you gain the expertise of multiple experts and specialists. An entire digital marketing organization will be at your disposal. They’ll monitor your campaign, adjust keywords as needed, and make sure you come out on top during the bidding process.
With a New York PPC agency,your campaign will receive expert-level service 24/7.
And even though we already mentioned cost, it’s worth mentioning again, because working with experts can save you a lot of money. We estimate that the average Adwords account wastes up to 60% of their budget. Knowing how to use pay per click advertising programs isn’t easy—the last thing you want to do is pay for keywords that are used when people search for jobs and non-related products or services and this is more common than you think!
A PPC agency can help you get to the point where your customers basically pay for your advertising because the profit you make from new and/or additional sales is so large.
Digital marketing agencies do more than manage PPC campaigns. They take a holistic approach to their clients’ marketing programs.
Selecting a New York PPC managementfirm to manage your PPC campaign means you get a comprehensive strategy that utilizes the latest digital technologies and involves first-rate digital marketing research and planning.
Your campaign will be executed by a team that understands the importance of business principles as much as they understand and excel at marketing.
Digital marketing agencies usually have more tools at their disposal, and this is important because PPC campaigns require the use of multiple tools.
For example, a typical PPC campaign will use tools to facilitate bid management, competitor analysis, and campaign optimization.
Having a marketing agency run your PPC campaign means you can devote the money you would have spent on PPC management tools to other projects. It also means your campaign benefits from the latest tools and resources as marketing agencies continually update their toolkit to maintain their competitive edge.
Digital marketing is a beast that’s constantly evolving. Staying on top of the changes search engines make to their advertising programs is a full-time job.
For instance, at least two major developments have affected PPC campaigns since 2013 in massive ways, especially PPC campaigns run by e-commerce companies.
Partnering with a reliable PPC agency means you have access to professionals who proactively monitor for changes that could affect the success of your campaign, and if need be, your campaign can be adjusted at the drop of a hat.
Most businesses don’t have the resources available to allow staff to devote the amount of time it takes to monitor for developments that impact marketing agendas, and if they do, understanding how those developments affect marketing takes even more time and lots of trial and error.
Do you want a well-run campaign that customers basically pay for or do you want to a frustrating, time-consuming, money-wasting campaign that makes you want to rip your hair out?
Chances are you want the first kind of campaign.
So, obtain a quote and kickstart your campaign or learn more about how your PPC campaign can be improved today!
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