fishbat is a leading SEO agency which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness. SEO agency, fishbat, discusses the Jan' 10th Google update for intrusive interstitials. If you've been online, you've seen intrusive interstitials, those pop-ups that appear when you first go to a new webpage or while you're perusing it. Intrusive interstitials, considered to be a form of interruption marketing, has become the topic of some debate. While many businesses benefit from pop-up marketing, intrusive ads that pop-up before or during consumption of the desired content can be an annoyance for many users.
As always, Google puts the user experience first and is looking at ways to improve this form of advertising to deliver a better experience for the audience. Google's interstitial update will apply to mobile devices, where the intrusive interstitials have had the most negative impact due to smaller screen sizes. Mark the date on your calendars, because on January 10, 2017, Google intends to crack down on any inappropriate use of this advertising method.
fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.
May 30, 2017, 11:36 AM