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Bellucci

Content Marketing

Situation

  • Well established European olive oil brand entering the US marketplace
  • Needed to drive awareness in the US to expand their distribution

Solution

  • fishbat recommended a location-based marketing program that would help drive market awareness of the brand just prior to its in-store appearance.
  • fishbat’s creative sampling campaign limited the samples required, (thus controlling costs), and drove significant brand awareness without a large ad budget.

Outcome

  • 7 major chains carrying the product in the first 6 months.
  • 31,000 products sold from digital campaigning.

Additional Work

Monster

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Tastefully Plated

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