Bellucci
Content Marketing
Situation
- Well established European olive oil brand entering the US marketplace
- Needed to drive awareness in the US to expand their distribution
Solution
- fishbat recommended a location-based marketing program that would help drive market awareness of the brand just prior to its in-store appearance.
- fishbat’s creative sampling campaign limited the samples required, (thus controlling costs), and drove significant brand awareness without a large ad budget.
Outcome
- 7 major chains carrying the product in the first 6 months.
- 31,000 products sold from digital campaigning.
Additional Work
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