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Ora King

Influencer

Situation

  • New, high-end Salmon hitting the US restaurant market
  • Wanted to only be carried in the top US restaurants
  • Needed the backing of influencer chefs to promote the product

Solution

  • Micro-influencer campaigns in local Michelin Star saturated markets
  • Macro-influencer campaigns in specific regions highlighting the restaurants that carry the product
  • Luxury contesting on social channels
  • Bright and vivid imagery showcasing the product

Outcome

  • 87% increase in social media engagement.
  • 70% increase in restaurants carrying Ora

Additional Work

Axle

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Monster

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