Ora King
Influencer
Situation
- New, high-end Salmon hitting the US restaurant market
- Wanted to only be carried in the top US restaurants
- Needed the backing of influencer chefs to promote the product
Solution
- Micro-influencer campaigns in local Michelin Star saturated markets
- Macro-influencer campaigns in specific regions highlighting the restaurants that carry the product
- Luxury contesting on social channels
- Bright and vivid imagery showcasing the product
Outcome
- 87% increase in social media engagement.
- 70% increase in restaurants carrying Ora
Additional Work
Social Media
Axle
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