Spartan Race
Branding
Situation
- Needed to drive brand loyalty in the US domestic market
- Needed to expand to European countries
Solution
- Utilized multiple social media platforms to remarket to previous racers, as well as engage prospective racers in growth markets
- Created localized social media and SEO suitcases for use in all markets
- Provided centralized marketing strategies that retained brand integrity and made it possible for each to be customized based on culture
- Live-tweeted during Spartan Races, substantially increasing engagement on the platform
Outcome
- Daily Twitter engagement increased over 600%
- Today, the Spartan Facebook pages contain over 5 million fans, offering extensive organic marketing opportunities and a minimal cost
Additional Work
B2B Digital Marketing Programs
Cassone
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