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Spartan Race

Branding

Situation

  • Needed to drive brand loyalty in the US domestic market
  • Needed to expand to European countries

Solution

  • Utilized multiple social media platforms to remarket to previous racers, as well as engage prospective racers in growth markets
  • Created localized social media and SEO suitcases for use in all markets
  • Provided centralized marketing strategies that retained brand integrity and made it possible for each to be customized based on culture
  • Live-tweeted during Spartan Races, substantially increasing engagement on the platform

Outcome

  • Daily Twitter engagement increased over 600%
  • Today, the Spartan Facebook pages contain over 5 million fans, offering extensive organic marketing opportunities and a minimal cost

Additional Work

Axle

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Clarity Benefit Solutions

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