Tastefully Plated
Influencer
Situation
- Brand new concept that required an immediate social media campaign
- Needed to drive brand awareness for a new product that would be launching in 700 7-Eleven locations in the SoCal region
- Needed to drive traffic into stores
Solution
- Created a fan base in the brand new market.
- Reached out to bloggers and influencers within the target audience to rapidly generate awareness.
Outcome
- 7,000 location finder searches in 2 months
- Walmart and Target locations started selling the product due to the success of the campaign.
Additional Work
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