Earlier this week, on July 31, the social bookmarking site Digg re-launched its website, going back to the designation v1. Digg was purchased by Betaworks on July 12, 2012, so the turnaround on the new site is pretty amazing. According to their blog, Digg seems pretty confident with their new and improved site, “with this launch, we’re taking the first step towards (re)making Digg the best place to find, read and share the most interesting and talked about stories on the Internet.”
The new site redesign seems to be garnering much more positive responses than their previous redesign in 2010, which was panned by its user base. Digg never recovered from that event, which led to a consistent decline in traffic. The new site is more visually appealing, with large images and simple text descriptions. Compared to Reddit, Digg is more user-friendly. In the upcoming weeks, Digg plans to launch more features, including social personalization features of news stories, a new commenting platform, more mobile app updates, improved data visualization on trending stories, and an open API for developers.
Will Digg be able to make a comeback? It was founded in 2004, before the proliferation of Web 2.0 and the rise of the digital marketing agency. Given that the current version of the website does not have all of its features implemented yet, it may be too early to tell. There is more competition these days, and most individuals do not need more than one source for news discovery and aggregation. Reddit has taken over the top spot, and social media networks like LinkedIn, Twitter and Facebook all contain news sharing features or apps. Digg must not only work to increase its user base, but also to keep these users coming back day after day.
Recently on Mashable an info-graphic depicted the decline of Facebook’ s stock and it does not look promising. Since the social media giant released its IPO to the public, Facebook stock prices came in like lion and went out like a lamb and no one seems to understand why.
With millions of users and a share cost of $24, investors are expressing their concern for Facebook’s poor performance on the market. With such a dip from the stock’s original $38 mark, investors are concerned if the social media giant will ever bounce back.
With Facebook creating more features like “Save for Later” and buying up programs like Instagram, it is only a matter of time before Facebook investors will get what they ask for. I predict that the social media giant will surprise us all just as they do every year and the best is yet to come.
While Zuckerberg’s sister might work for Google, there are success stories that Facebook benefits its users regardless of all the Timeline updates. With the growing number of online marketing companies and digital firms, the success of Facebook should not only be measured in stock options.
If you piece together all of Facebook’s features and the possible changes that could inevitably improve the site itself, I believe that Facebook will not only move upwards in their stock prices but will surpass the mighty Google.
So Facebook investorsâ€¦have a little faith. In time you will see just what Facebook can do.
Limited Run, a company on Long Island, has made the claim that 80% of the clicks on their Facebook ads have come from bots. Due to this, the company wrote a public letter to Facebook and has stopped its ad campaign. This news caused quite a stir and left many wondering if Facebook ads are just a sham; you are paying for “clicks” that aren’t really happening. Brendan Irvine-Broque has eased those fears.
By running Facebook ads, Brendan was able to make just under $10,000 in just one day. He sold vinyl records from the backyard of his home and was able to drive enough traffic to his house, using just Facebook ads promoting the event, to sell over 3,000 records in one day. This shows how powerful and targeted Facebook ads can be.
I personally work with the Facebook ads platform every day and they are an important part of any social media marketing strategy. I’ve never come across a situation where I felt like the clicks being recorded were coming from illegitimate sources. The Facebook ads activity and growth seen on the pages I monitor all make sense. When there are more clicks on the ads I am running I see more likes coming to the page.
So where did Limited Run get the data for this claim? They built a page logger to gather their data. I haven’t seen their data, but based on what I know about Facebook ads I’d say someone along the lines of running the page logger they did something wrong. I love you Facebook ads and I won’t let anyone talk badly about you.
A report was recently released by a Swedish company, Crossing Borders, that used their Twitter tool Twee-Q to determine who gets retweeted more often, males or females. Based on their research they determined that 63% of all retweets on Twitter are males being retweeted. Discovering this news made me consider why this would be the case. There are more women on Twitter than there are Men, so it isn’t just a case of more Men tweeting and thus being retweeted more often.
My initial thought is that the content posted to Twitter may vary based on how each sex views the platform. In my experience with Twitter females are more likely to post about what they are actually doing at the time. This means you’ll see tweets that say “going to the beach!” which are much less likely to be retweeted than other content.
The way I see males using Twitter is often much different. Most of my male friends use Twitter not as a way to tell the world what they are doing, but as a platform to make jokes. They’ll comment on current events and spin them into a joke. I think there is a legitimate difference in the way males and females view the Twitter platform.
So what does this mean for those in social media marketing? When you are writing your content for Twitter perhaps it’s better to think about what will actually get retweeted. Don’t just make statements about something your brand is doing; turn it into a “retweetable” tweet by including useful information or making a small joke at the end your tweet.
Content that is just a statement is much less likely to be retweeted than content that is funny and informative. Posting about current events and breaking news is also much more likely to draw attention to your tweets. Keep all of these things in mind the next time you are carefully planning your next 140 characters.
I recently read an article on Mashable about the social media impact on the higher education system and how we can see an increased online presence in about eight years. According to the article, experts believe that the education system as we know it will shift drastically towards an online presence and the traditional setting of the classroom will become digital.
No longer will college students have to trek to Statistics 101 at 8 am! College students can now wear pajamas to class and NOT look ridiculous! While most colleges will form a hybrid between online classes and physical class attendance, we can expect some schools to transition into complete online institutions.
With an online presence, colleges can be more proactive with their student body. Conducting social media marketing on social media platforms like Twitter and Facebook colleges can advertise their bookstore sales or promote literary magazines. Class sizes can become more manageable and assignments can be easily traced online. Colleges that have embraced the technological revolution might have seen an increase in enrollment as well as a new breed of thinkers emerging from their ranks.
With more and more colleges joining social media platforms and increasing the use of technology in the classroom, the idea of removing the classroom itself from the educational equation does not seem that far of a stretch. My thoughts around a classless institution revolve around the cost. If there is no building to go to, no parking to fight for and no cafeteria to eat at, how will this affect the cost of tuition? Would the shift from the classroom to home decrease the cost of college tuition?
With a tremendous level of student loan debt and the rising costs of tuition, you’d be a genius to sign up for the online college that costs a fraction of such schools as Harvard or Yale. The Internet is a fountain of information which anyone and everyone can access at any time so why not channel it through a university? A college degree can be completely earned online at the University of Phoenix and even graduation can be attended from the comfort of your own home. With such an efficient process why wouldn’t the cost go down?
Like anything else, the size of a product, the portion of a meal or the quality of merchandise might decrease but rising costs cannot be disregarded. There is less to be had and more to spend and quite frankly I do not think that the elimination of the class room will bring down the student tuition rates. I can guarantee that an individual could earn a four year degree off of YouTube and know more than a Harvard grad. The truth of the matter is this: a degree in YouTube videos will never equate to a $100,000 Harvard diploma. Most employers are impressed with not only if you can do your job but the kind of price tag your education has attached to it.
While we all would like to believe that the common sense of cutting back would lead to lower costs, the reality is that colleges are a business and good businesses make money. I hope that in twenty years when my daughter is about to attend college the cost of her education is minimal but I am sure like anything else I’ll be sweating bullets when the student loan bills come in.
In today’s world of marketing you need to think outside of traditional media. More often than not this means trying to figure out a way to make your brand more “social”. The International Olympic Committee has set out to make the Olympics a social experience and they intend to increase fans’ “engagement” with the entire Olympics spectacle.
The first way they are setting out to do this is by hosting live chats on a webpage they are calling “Inside the Olympic Village”. These live chats will help fans get to know their favorite Olympic athletes better than ever before and also allow fans to feel like they have access to their country’s Olympic team members. Previously fans could sometimes feel distant from the competitors besides the major stars who get all of the press. “Inside the Olympic Village” will allow fans to get access and information that they could not get any other way.
Instagram will also be teaming up with the International Olympic Committee for an initiative they are calling “Faces of Olympians.” Throughout the duration of the Olympic games there will be photos taken of athletes’ “game faces.” These photos will be distributed via the official Olympics Instagram, Facebook and Tumblr accounts.
Besides these initiatives, the International Olympic Committee is hoping to see more organic activity on social media platforms than ever before. If Michael Phelps wins a race they want to see a multitude of tweets talking about how great he is. Even though it’s been just two years since the last Olympic games, the world is now more “social” than ever before and it can be assumed that this will be the most tweeted about Olympics to date.
It will be interesting to see how the social media community reacts to the Olympic games after the opening ceremonies. Do you plan on posting about the Olympics on your social media accounts?
As a brand utilizing social media marketing for business, it’s easy to get carried away with the amount of data and information your company is sharing out. Reports are showing that the role of importance social media has in business is increasing and by this rate it’ll be the main source of marketing and engagement with consumers for businesses.
In a recent report by CEO Josh James of DOMO, social media is coming up rapidly with 50% of the world’s population now on Facebook and over 37% on Twitter.
But what about the CEO presence?
It seems that companies have become more engaging than their respective CEO’s. Only 7.6% of company CEOs has been seen on Facebook and even less on Twitter with only 4% using the social network site.
At least we can see some kind of social media presence from these unaccounted for CEO’s on LinkedIn where 26% have been surveyed to use the site next to the 20.15% of the population seen using it.This might be change soon enough as more and more CEO’s are realizing if they want to find out what their customers and consumers like and are thinking, they have to be more engaging with the general public.
Feedback is a crucial part of marketing and business. If you don’t know what the public likes or dislikes, how do you expect to grow your brand to anything more than what it is? As company leaders, CEOs should want to look to social media sites as a means to obtain contacts, find out what’s working and what’s not (as far as products and sales are concerned) and to just get out there and engage with your followers and fans.
As we see the constant changes of social media, we realize how much we actually benefit from engaging and sharing on these sites. How are you or your business benefiting from the use of social media? Is your CEO involved in your company’s social media campaign?
As I’m writing this blog post I’m sitting on a train without an Internet connection. I work as a social media account manager, so it’s always fairly important for me to be able to get online and make any changes or posts that my clients request. Yet I am sitting here very content to be disconnected from the world for a while.
The current constant connectedness of the world is a blessing and a curse. You can always be aware of what’s going on and never miss a beat, but sometimes it’s also hard to take a step back and really have those relaxing moments to yourself. Looking out the window and watching the scenery fly by my while I can take a moment to just collect my thoughts is perfect.
This raises the question of whether or not the influx of technology into our lives is good. In my opinion, the answer (while not a very good one) is that it’s both good and bad. It’s great for staying connected with everyone in your life, but it’s bad when it comes time to get away. Recently I went on vacation to the Poconos and I still found myself checking my email regularly throughout the day to make sure I didn’t miss any important emails from my clients. The only true time I felt I could relax was when the normal business hours were over and I could take a step back from my work.
Social media marketing is a business that never sleeps, but humans are a species that need to sleep. I do my best to keep up with all of my clients’ requests, but at a time like this, sitting on a train disconnected, it feels good to get away. Once I arrive at my destination I know it begins all over again.
Think you know the ins and outs of Facebook? Here are 3 regulations that many brands, or social media agencies that manage brands, break because they are not often enforced by Facebook.
- Running prohibited contests or giveaways
You are not allowed to run contests or giveaways on the Facebook wall, or in exchange for “Liking”, commenting or sharing content; that means no giving away a free gift certificate to one random user who thumbs up your status update! Additionally, you are not allowed to notify winners through any Facebook feature. Contests on Facebook must be held on a tab.
- Breaking Facebook’s ad guidelines by including an image or copy that has nothing (or very little) to do with the advertiser.
Have you ever seen an ad that shows ad that clearly has nothing to do with the page it is pointing to? Many of these According to Facebook’s ad guidelines, “All components of an ad, including any text, images, or other media, must be relevant and appropriate to the product or service being offered and the audience viewing the ad.” Facebook does have an approval process for ads, but it is not a perfect system and suspect ads do slip through.
- Including prohibited content on the cover photo
Believe it or not, you are not allowed to include price or purchase information, contact information intended for your “About” section, references to “Liking” or “Sharing” content, or calls to action, like “get it now” or “tell your friends.” You can read more about these guidelines here. The most common misuse case I have seen are cover photos that promote a contest or promotion and ask a fan to “Like” the page before entering.
Did you know about these 3 Facebook regulations before reading this? Which brand have you seen breaking these 3 rules?
With millions of smartphone users worldwide, it is no surprise that it seems as if a new app pops up every other week. As an iPhone user myself, I am always curious to hear about apps I can get for my phone, especially if they are free. What has surprised me though is that despite all the various forms of social media, there hasn’t been one platform to organize it, well that is, until now.
One of the newest apps is Brewster. Its creator, Steve Greenword wanted to design an app that would add all forms of social media in one convenient place. What’s great about Brewster, is it takes your contacts from your address book, email, Facebook, Twitter, etcetera and puts them together. It creates a “profile” of sorts for each person and then organizes it so you can quickly access those who you interact with most.
We can find out so many things about a person without even meeting them other than through the internet. This is the way of the world now. We send emails and not letters. Text and never call. We contact solely through Facebook chat and inbox messages rather than in person.
It’s no wonder that Brewster founder saw fit to create an app for all of it. The idea is almost trivial really, so it is surprising that no one has thought of it until now. I wonder how often I go to my phone to check my email, or Facebook, or even just read the daily gossip on Twitter. I always wished I could do all of that in one simple step and with Brewster this is now all possible.
Social media continues to change year after year, and as that occurs so will those who use it. With millions of users already on various platforms, in many cases more than one, apps like Brewster just help social media-ites like I, interact in the cyber world just a little easier. So far Brewster, as a free app has taken off and is ready to use for all iPhone holders out there, for now the other smartphones will just have to wait.