We can’t get enough of zombies. From video games, to movies, to TV shows and books, zombies are everywhere in popular culture. In just four months, DayZ has surpassed over 1 million users. Available for PC gamers and built from a MOD of the three year-old PC military shooter game ArmA II, DayZ drops players into an open-world environment filled with zombies and other live players. Players start with no equipment, but can trek through fields, forests, small towns and large cities to scavenge to supplies, like water, food, guns and ammunition.
DayZ is a great example of how a game can thrive on the power of social media and viral attention. With no marketing budget, it has eclipsed 1 million unique players. Although the game is glitchy and built off of old technology, many players find it a refreshing change from other video games. There are no objectives, and you are free to wander around the environment as you choose. Players usually try to stay alive for as long as they can, but eventually everyone is killed by zombies, other players, or health ailments. It is totally up to a player’s choice to cooperate or kill other human players running around on the map, which leads to a lot of tension.
The next step for the creators is to develop a new version that is standalone and does not require another game (in this case, Arma II) to run it. The developers plan on emulating the Minecraft model, which gave users access to an alpha/beta version of the game for a greatly reduced price and built a large community even before it was officially released.
If you happen to make friends with a stranger, be sure to find out if they have a Facebook account. If they don’t, then you better start running for the hills. That person might be a mass murder! At least that’s what employers and psychologists believe.
According to a Daily Mail article, employers and psychologists believe that people who are not on social networking sites are abnormal and “suspicious.” This generalization stems from the notion that social media has become an integral part of societal norms, and engaging in online social interaction means having healthy social lives in reality. Unless people are friending people they do not know, social media interaction is a spillover from real life, a way to continue communication with friends and family. Social networking has become so normal and so expected that anyone who does not have at least one account is viewed as strange.
I can see how not having a Facebook account could raise some red flags. Since social media has become so incredibly dominant, especially for the younger generations who are growing up in a time where they don’t know what life was like before virtual interactions and advanced technologies, it could be questionable as to why someone does not want to partake in the social revolution. If people don’t have Facebook accounts, are they hiding something?
According to the article, the answer is yes. Apparently “not having a Facebook account could be the first sign that you are a mass murderer.” Now, I know plenty of people who keep their Facebook as clean and basic as possible with barely any personal information listed. I also know plenty of people who refrain from using any type of social media and I’m pretty sure they are not “mass murderers.” Some people simply prefer privacy.
Interestingly, the article mentions the fact that two mass murderers, Anders Behring Breivik and the recent Aurora theatre shooter James Holmes, did not have Facebook accounts nor did they have many friends in real life. But does that mean that other people who do not use Facebook are amongst the ranks of these two? Is this a rational generalization or just a frightening coincidence?
Recently on Mashable, the University of Central Florida punished one of their students for creating an app that allows UCF students to know when a seat has opened up in a full attendance class. Tim Arnold’s app, U Could Finish, links to the schools online portal, checking every 60 seconds for updates on available seats. U Could Finish, priced at $0.99, lassoed up 500 users in the first 6 days from its Facebook launch on June 2nd of this year.
The University’s Office of Student Conduct put out a notice stating that Arnold was charged with “misuse of computing and telecommunications resources.” They stated that the app “disrupted normal use of technology, and violated a policy that barred students from gaining knowledge using university tools.” Arnold has since put out a statement replying, “I just feel that the actions they did were very extreme, considering my intent was to help students and not to intentionally subvert the rules.” In addition, he has circled a petition that demands the school unblock the app that makes online enrolment for students easier.
Arnold is facing 3 whole semesters of academic probation and a mandatory research paper on why maintaining a system such as myUCF (the schools internal portal) if difficult and a 1 hour coaching session on how to make good decisions.
As a former college student, this is a brilliant display of proactive entrepreneurship by a talented student. There isn’t an online marketing company that would not want to hire this kid. Although charging students for this program before asking the school for permission to use the server might not have been the smartest move, punishing the kid for creating something helpful and useful could seem a tad bit harsh to most people. Blocking the app and punishing the student the way the university did, could have been avoided. Maybe Arnold could’ve checked with the school first and made it an app that didn’t update so frequently? Either way, the app serves as a powerful tool. If bought by the right University, this app could make this young entrepreneur the popular kid on campus for sure.
There is something about a Facebook photo album that isn’t exactly like a real photo album. I went to Florida to the all classic wonderful world of Disney. My father, just for this trip, purchased one of the new-fangled huge cameras to capture absolutely everything we did. Whether it was walking from my bed to the dresser or from monorail to theme park, you can pretty much guarantee photos were being snapped.
Personally, I like tangible items and when it comes to photos I want to be able to show people the real thing instead of a computer monitor. Anyway, we get home and I want to see all these thousands of photos my father took. What did mom do with them?
She put them on Facebook.
I asked my mom if she had plans to print them at all and replied, “Nope! Too many and many of them are terrible!” Well then I thought to myself, crap, if you can sit there and upload millions (not really, but bare with me) of photos, you can certainly sit there and pick the best ones out and have printed.
Then a light bulb went off. Facebook, as far as I know, is still scrambling for a little bit of cash, right? What if they were to implement a service in which you can pick and print photos right off Facebook? With the purchase of Instagram and the incredible power of a sharing network, Facebook has tremendous potential to reach outside of the social media box and change the consumer market for online photo downloads forever.
Zuckerberg hosts plenty of hacker events that permit improved programs that could potentially be attributed to the growth of Facebook. Not only would it increase revenue, but also it would probably make users a bit happier too. I would probably be snatching up photos left and right! If Facebook created a program that was similar to PhotoBucket the download program could be easily transferred to a flash drive and printed at your local pharmacy or grocery store.
I don’t even think it would be that hard for Facebook to do. Facebook alone as more photos on it than any other photo site, I don’t know why they haven’t thought of this yet! What are your thoughts?
Recently reported on Bloomberg News, Mark Zuckerberg has been brought down a few notches on the Billionaire social ladder. While his fortune is still an impressive $10.2 billion, Zuckerberg has fallen behind James Goodnight, the co-founder of SAS Institute at $21 billion. Though Zuckerberg has taken a beating in earnings, Facebook stock, which has fallen 47% since the IPO, saw an increase of 2% on Friday.
Confidence in Facebook’s earnings have been shaken by investors as the social media giant fails to improve on Wall Street but does Zuckerberg’s losses have a direct correlation? Like Steve Jobs and Apple, Mark Zuckerberg has become the proverbial mascot of Facebook. However, I do not believe that Facebook will ever fail on account of Zuckerberg.
Facebook has become Zuckerberg’s Frankenstein Monster; legacy that will outlive its creator and become something more than a social media platform. While we might want to see the mighty fall (human existence thrives on failure), companies like Facebook that have become an appendage to the human hand will never fade away.
I have predicted on several accounts that Facebook will develop into its own search engine, design its own technology and run the world in its own way while Google falls to the way side. Is there evidence that such a feat will occur? Only small pieces of information have suggested that Facebook’s dominance is possible; only time will tell.
Recently in an article by AdAge, Netherlands Volkswagen has set the bar in social media campaigning with the “Fanwagen.” In an attempt to promote the Olympics, the Dutch agency created an “orange powered” vehicle that runs on sound; the accelerator of the vehicle is connected to a decibel meter and the louder the passengers are in the vehicle the faster the car moves. Dutch fans were challenged to race with the concept vehicles on a 100-meter track to win tickets to the 2012 Olympics.
Courtesy of AdAge
Volkswagen’s social media marketing has time and time again proved that their creativity is superior to that of Chevy or Ford. Remember the Darth Vader kid? While social media campaigns are usually geared to sell a product, the aspect of Volkswagen’s innovation cannot be ignored.
Though Visa and P&G dominate the advertising arena for the Olympics, it is the creative ads that make an impact on consumers. With the increase in sales Volkswagen had in July, one will wonder if August will see a similar increase after the Olympic Games end. If a large company wants to gain an audience and the trust of the consumer, a delightful presentation of their product speaks volumes. Look at the success of the Geico lizard or the numerous characters that General Mills has for their cereal lines. Consumers that spend are consumers that are entertained.
Earlier this year YouTube released their sites statistics and it was shown that people spend over 3 billion hours watching videos each month. It was also reported in those statistics that 72 hours of video gets uploaded onto YouTube every minute, which is a huge jump from 2008 when there was only 10 hours of video being uploaded each minute. It is clear that YouTube is an extremely popular social media site, but not many people expected the most recent statistic. Earlier this week it was confirmed that there is now over 4 billion hours of video being watched each month, a 1 billion hour increase from the stat that was released in May. Those 4 billion hours can be translated into 456,000 years or video.
When you think of social media websites, most people would initially think of Facebook, Twitter, and some would even think of Pinterest. Not many people would think of YouTube as a social media site, most people would just consider it a site that has many videos sent in by users. It doesn’t register too many people outside of the social media marketing field that YouTube is definitely a social media site and one of the first and most successful ones as well.
Between the entertainment these videos offer, the growing popularity of social media sites and the convenience of watching these videos anywhere you’d like, it is more surprising that the numbers aren’t higher than they actually are. As long as people keep uploading videos, people will keep watching, and it will not be a big surprise if this number hits 5 billion before the end of the year.
Earlier this week, on July 31, the social bookmarking site Digg re-launched its website, going back to the designation v1. Digg was purchased by Betaworks on July 12, 2012, so the turnaround on the new site is pretty amazing. According to their blog, Digg seems pretty confident with their new and improved site, “with this launch, we’re taking the first step towards (re)making Digg the best place to find, read and share the most interesting and talked about stories on the Internet.”
The new site redesign seems to be garnering much more positive responses than their previous redesign in 2010, which was panned by its user base. Digg never recovered from that event, which led to a consistent decline in traffic. The new site is more visually appealing, with large images and simple text descriptions. Compared to Reddit, Digg is more user-friendly. In the upcoming weeks, Digg plans to launch more features, including social personalization features of news stories, a new commenting platform, more mobile app updates, improved data visualization on trending stories, and an open API for developers.
Will Digg be able to make a comeback? It was founded in 2004, before the proliferation of Web 2.0 and the rise of the digital marketing agency. Given that the current version of the website does not have all of its features implemented yet, it may be too early to tell. There is more competition these days, and most individuals do not need more than one source for news discovery and aggregation. Reddit has taken over the top spot, and social media networks like LinkedIn, Twitter and Facebook all contain news sharing features or apps. Digg must not only work to increase its user base, but also to keep these users coming back day after day.
Recently on Mashable an info-graphic depicted the decline of Facebook’ s stock and it does not look promising. Since the social media giant released its IPO to the public, Facebook stock prices came in like lion and went out like a lamb and no one seems to understand why.
With millions of users and a share cost of $24, investors are expressing their concern for Facebook’s poor performance on the market. With such a dip from the stock’s original $38 mark, investors are concerned if the social media giant will ever bounce back.
With Facebook creating more features like “Save for Later” and buying up programs like Instagram, it is only a matter of time before Facebook investors will get what they ask for. I predict that the social media giant will surprise us all just as they do every year and the best is yet to come.
While Zuckerberg’s sister might work for Google, there are success stories that Facebook benefits its users regardless of all the Timeline updates. With the growing number of online marketing companies and digital firms, the success of Facebook should not only be measured in stock options.
If you piece together all of Facebook’s features and the possible changes that could inevitably improve the site itself, I believe that Facebook will not only move upwards in their stock prices but will surpass the mighty Google.
So Facebook investorsâ€¦have a little faith. In time you will see just what Facebook can do.
Limited Run, a company on Long Island, has made the claim that 80% of the clicks on their Facebook ads have come from bots. Due to this, the company wrote a public letter to Facebook and has stopped its ad campaign. This news caused quite a stir and left many wondering if Facebook ads are just a sham; you are paying for “clicks” that aren’t really happening. Brendan Irvine-Broque has eased those fears.
By running Facebook ads, Brendan was able to make just under $10,000 in just one day. He sold vinyl records from the backyard of his home and was able to drive enough traffic to his house, using just Facebook ads promoting the event, to sell over 3,000 records in one day. This shows how powerful and targeted Facebook ads can be.
I personally work with the Facebook ads platform every day and they are an important part of any social media marketing strategy. I’ve never come across a situation where I felt like the clicks being recorded were coming from illegitimate sources. The Facebook ads activity and growth seen on the pages I monitor all make sense. When there are more clicks on the ads I am running I see more likes coming to the page.
So where did Limited Run get the data for this claim? They built a page logger to gather their data. I haven’t seen their data, but based on what I know about Facebook ads I’d say someone along the lines of running the page logger they did something wrong. I love you Facebook ads and I won’t let anyone talk badly about you.