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fishbat digital marketing agency logo
fishbat digital marketing agency logo

STRATEGY

The ultimate navigational guide that directs every aspect of a business’s marketing and brand.

Strategy:
Your Ultimate Navigation Guide

Strategy is a multi-faceted (and incredibly fun) endeavor that impacts every aspect of a business’s marketing.

From brand identity and framework to marketing and communication assets and the channels they are executed on, proactive strategy is the sail that drives our ship forward.

From brand identity and framework to marketing and communication assets and the channels they are executed on, proactive strategy is the sail that drives our ship forward.

Brand Strategy Icon

Brand Strategy

Branding is the deliberate and purposeful process of developing observable and distinctive assets that connect with consumers. It’s who you are, who you want to be, and who people perceive you to be. This can range from developing brand character, typography, and color psychology, to fine-tuning tone of voice, mission, and the value framework it’s all built upon.

 

Key Benefits of a Cohesive Brand Strategy:

  • Higher awareness through consistency
  • Driving Emotional Reactions & Connections
  • Greater Strength and Differentiation
  • Build Financial Value
Marketing Strategy icon

Marketing Strategy

The marketing strategy outlines all tactics that prompt your audience to take action. It brings together all other strategies and unifies the objectives into one incredible goal.

 

Marketing strategy changes more frequently based on your organization’s unique and evolving goals. To stay on top of the trends leading your industry, your marketing strategy should be evaluated at least once per year to maintain your brand’s fresh and innovative characteristics.

 

Marketing Strategy Can include:

  • Defining Niche and Market Position
  • Selecting Marketing Objectives
  • Audience Creation
  • Analyzing Competition
  • Communication Strategy
  • Channel Tactics and Placements
  • Monitoring Engagement and Response
Advertising Strategy icon

Advertising Strategy & Annual Plans

The master plan for a holistic and goal-orientated dive into all individual campaign strategies, timelines, and advertising budgets that are the foundation for campaigns and content marketing. Advertising plans are a critical map of the journey users will take through all touchpoints, seasons, and channels. From target audience building to the designed creative concepts, budgets, and touchpoints that go into an ad, a holistic strategy helps map out the critical journey of a campaign.

 

Advertising Strategy Should Achieve:

  • Marketing Objectives
  • Goals Increased Website Traffic
  • The Marketing Mix (Product, Price and Place)
  • Promotes Wider Audience Reach
  • SEO Plans
  • Monitoring and Evaluation Effective Brand and Campaign Awareness
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Campaign Strategy

Prior to launching any advertising, we carefully strategize and document the key elements of a cohesive campaign and how it relates to your organization’s goals. Those key elements include the campaign objectives, KPIs to measure against, target audience, channel integration, flight duration, and of course the key messaging to connect with the audience. Our clients typically launch 4-8 campaigns per year.

 

A Solid Campaign Strategy Will Address:

  • Objectives and Goals
  • Key Performance Indicators (KPIs)
  • Target Audience Segmentation
  • Channel Selection and Strategy
  • Ad Budgets
  • Key Messaging 
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Social Media Strategy

A plan that outlines all social media goals, tactics, metrics, and content pillars to resonate with each audience in the unique ways they want to engage on any given channel. A well-laid-out social media strategy will increase engagement and lend itself to organic followers and brand advocates. A well-curated plan will create a cohesive experience, build trust, and encourage brand loyalty.

 

Social Media Strategy Should Include:

  • Channel Specific Goals
  • Channel Specific Tactics
  • Content Pillars
  • Channel Specific Pillar Mix
  • Community Management Guidelines
  • Community Engagement
  • User Generated Content
  • Influencer Content
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SEO Strategy

A carefully crafted and detailed plan to improve a website’s search engine rankings in order to capture more organic traffic through optimized keywords, content organization, navigation, and linking that coincide with paid efforts by increasing the organic reach within your desired market.

 

SEO Strategy Will Tackle:

  • Performance Benchmarks
  • SEO Goals
  • Content Topics and Categorization 
  • Short and Long-Tail Keywords
  • Link Building
  • Website Page Structure
  • Image Optimization and Accessibility