It’s pretty crazy to think that social media is taking over the world.
It is; whether we like it or not. It is forcing many other means of advertising and marketing out of the industry standard. Many years ago, radio and television advertising was the king of marketing. Today, it still holds its own but it is being beaten to death by the mighty stick of social media.
I was recently out of the office the other day and was conversing with a gentleman about his large disagreement with social media. Besides calling the fool a complete a total dope inside of my head, I thought to myself how much money that this guy could potentially be losing. A friend of mine wrote a blog disagreeing with how older people are not savvy enough to use social media. I agree with this, but at the same time, this gentleman just proved both of us wrong.
He was telling me how he has used radio “since it came out” (doubtful) and how every year he has seen an increase in sales. Maybe it’s just a great product? For confidentiality reasons I can’t tell you the product but it’s been around for a really long time and they refuse to use social media. It might be a timeless item, but at the same time, get with the times and get online!
I tried to convince him that it will only help his business that much more and that less and less people are listening to radio – or at least commercials. Every time a commercial comes on the radio, I hit the next station. Actually, I just bought XM radio for my dad so that we can avoid commercials totally. I digress; I tried to politely explain to the gentleman that if done properly, social media will increase sales of his product. I asked him a sort of dare-delish question and said, “You’re sales might still be increasing, but are they slowing?” To his surprise, he was taken back but answer, “Yes, how did you know.”
Needless to say, from that point on, I won and yet again gave conventional media a huge beat down.