Some people get lucky. It seems like their blog takes off overnight and starts making them lots of money. When people start out blogging they usually have one particular dream. To run a profitable business from anywhere in the world while only working a few hours per week. If you want to be like the successful people there’s something simple you can do. It doesn’t matter what you talk about, or even the way you make money. It’s something much more simpler than that. You need to get the design of your homepage as close to perfect as possible.
Your homepage is going to be one of the busiest pages on your site. When people land on it you need to draw them in. You can’t expect to be successful if most people are reaching your website and turning away. There’s certain options you need to have available to them. Options they can choose from and get a much better understanding of what you’re trying to accomplish. It’s a little like fishing. There’s little pieces of bait you leave on the homepage and it’s much easier to get a catch. If you’re interested in knowing what the bait is we can look at them now.
Everyone landing on your site might not have any idea what it’s about. That means you need a dedicated page that will bring them up to speed and you need to link to it in your main navigation bar. If your blog is dedicated to a certain topic you’ll have covered some very important lessons at various points in time. All of these articles need to be found and someone new to your site won’t look through all of your archives. Your ‘start here’ page is the perfect place to teach people everything they need to know.
It’s annoying when you turn up at a website and there’s no way to get in contact with the webmaster. If you do this to other people they might turn around and find someone else they can send their question to. That could mean you have just lost a customer for life. A contact page doesn’t need to be complicated. You only need a basic form with the essential fields the person needs to fill out.
You can’t expect to build a business these days if you’re not trying to build your email list. To do that you need to have an opt-in form on the top of your right-hand sidebar. When people land on your site and want to know more they will put in their details and allow you to contact them. You can make this more attractive by offering them a free gift. They won’t give you their email for nothing.
When you look in a lot of sidebars you will see people advertising their recent articles. This is crazy. If people want to see your recent articles they’ll be on the first page. They won’t even have to look for them. You need to show everyone your most popular articles. They are obviously the articles that the greatest majority of the people enjoy. It makes sense that new visitors to your site might enjoy them too.
People need to know about you if you plan on getting great results. There’s a lot of shady people on the Internet these days and people are much more open to buying from you if they know who you are. Your ‘about me’ page should serve 2 main purposes. First, you need to tell people what they can expect by reading your site. Tell them what’s in it for them. Then you can talk about yourself and let people know you. Some won’t like you, but who cares about them? The rest will like you more because they can put a face to your name.
Mary Gonzalez is a web designer by profession but blogging has always been her passion. In her articles she advises webmasters about the importance of appropriate website design and therefore recommends the use of excellent admin templates.