fishbat, Inc. weighs in on social media myths after recent article on Business 2 Community.
On September 25, 2012, online marketing company, fishbat, Inc., responds to an article that outlined 8 myths regarding businesses and social media integration.
According to a recent Business 2 Community article, there are eight social media myths that companies need to be aware of before wading into the social media integration waters. The article states, “social media is more than just a tool for sellingâ€¦
it’s all about the peopleâ€¦Think of yourself as the gracious hostâ€¦It’s all about building and maintaining relationships in the online world. People use social media to converse with others and connect.” Additionally, the article explains companies should not sacrifice good grammar just because they are writting on a social media site. Proper punctuation and spelling speak to professionalism, and even when interacting on social media platforms businesses need to present themselves as reputable.
The article points out that the fact that social media sites are free does not mean that social media integration for your company will not cost you. It takes time and money to create a social media strategy that will benefit your individual company. A social media team is a necessity, not an option. The majority of businesses that utilize social media employ experts to make sure interactions with the public are handled promptly and with professionalism. Businesses must determine if they want their team be “freelancers, an in-house social media team, or a social media marketing agency.”
Sida Li, Social Media Director at fishbat, Inc. said, “Many people use social media on a personal basis, so they assume that it is easy for their brand or organization to use it as well. However, social media takes time; someone must be monitoring the social media channels, creating content for posting, collecting data for analysis and designing images for the layout of the channel. Developing a social media strategy should take just as much time as developing your general marketing strategy, and the two should work hand-in-hand.”
Fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate imagie.