True Life: My Mom Receives More Facebook Engagement Than I Do

My mother’s name is Loretta- you never forgetta (try using a heavy New York accent with that one). She’s the type of Long Island Italian mom that knows everything about anything happening around town. Now…she’s had a Facebook account for a about a year, initially created to satisfy her addiction for Candy Crush and other notoriously pointless games.

But when she’s not casting out hundreds of game requests, she’s getting tons of likes, comments and shares on her posts. In fact, with her mere 487 friends, her posts tend to receive more engagement than mine, and I work for an online marketing company! What gives?!

“Got the flu! I have been sick since Sunday… Can’t get up out of bed … I’m wiped out!”

This gem of a post received over 60 comments and 8 likes. Granted she replied to a few comments, but most of the comments were from different friends. This isn’t a sporadic example. Her updates generally always get more reactions than mine or any other twenty-something I know.

While my mom could be considered the unofficial mayor of Long Island, her Facebook prowess is a direct effect of the social network’s aging demographic.

The Facebook Age Shift

Once abundant with young millenials, many of Facebook active users are older. According to a Pew Research study last year, 60 percent of Internet users ages 50-64, and 43 percent of users over the age of 65 interact on Facebook.  Older people are using Facebook to not only connect with family members and friends, but to share photos and videos. As older people become more technologically savvy, they are beginning to see the value in social networking. In fact, since May 2013, senior social media use has skyrocketed in the last four years. The amount of people over 65 using social media tripled from 13 percent in 2009 to 43 percent in 2013.

Social Media Demographics

As the number of seniors increase on social media, the number of teens decrease. With the social media industry flooded with a variety of apps, it makes sense that hoards of teens seem to be leaving Facebook. In just the last three years, the number of teens has decreased about 25 percent, equating to about 3 million people. In addition, research from iStrategy found that the amount of young adults, ages 18-24, has also decreases about 8 percent. Teens and young adults are shifting to more visually based apps like Snapchat and Instagram.

However, could this mass exodus of teens be a direct effect of the growing number of older individuals and parents on the social network? Probably. Facebook’s privacy settings and its eagerness to know everything about its users most likely deterred teen usage. Teens, a demographic known for wanting to hide things from their parents, don’t like the fact that Facebook wants to make their information available to all, regardless of its privacy settings. Older people, known for their lack of Internet intelligence, enjoy sharing everything, commenting on everything, and liking everything. Hence why my mother gets more engagement than I do as a young twenty-something.

Why Brands Should Care

As Facebook ages, it’s important for brands to change their social media strategies and adhere their content for the older demographic. For instance, if a brand has a great deal of older fans on Facebook, it should propose more questions or prompt fans to answer them in the comments section. Because older fans tend to be more likely to post comments and reply to posts, it’s best to create posts that call for that type of response. Since likes are also valued less by Facebook’s algorithm, gaining more comments can help the brand pump up its engagement and boost awareness.

Brands that target younger demographics should obviously be focusing on new ways to use Instagram, Snapchat and Tumblr. However, they should also make adjustments to their Facebook stratefy as well. Younger Facebook users will probably like something over commenting. But keeping in mind that younger users value more visual stimulation, brands attempting to reach teens should create a highly visual Facebook campaign with infographics, quizzes, photos and videos. They LOVE quizzes.

As technology advances and becomes more integrated into our everyday lives, we can expect the number of older users to rise… just be sure to keep an eye on your mom’s Facebook activity for the new trends.

Is “Quality of Life” Indicative of Nintendo’s Marketing?

With certain video games placing more of an emphasis on health than anything else, it’s clear that there is a demand for said emphasis. The typical gamer does not engage in physical activity as much as he or she should, so the idea of games incorporating more active elements is smart. In fact, one can make the argument that Nintendo was one of the companies at the forefront of this, given the success of its “Wii Fit” series.

With that said, the idea of Nintendo’s recent focus on “quality of life” may not bode as well and I believe it doesn’t speak well about Nintendo’s marketing in general.

This past week, The Guardian posted an article about Nintendo and how it would be turning to the health sector in order to help its business on all fronts. Given the lackluster sales of its current home video game console, the Wii U, it would make sense that Nintendo would try its hand at exploring other fields. However, does this necessarily mean that “quality of life” is the best way to go about it? One of the biggest concerns I have with this is that a good number of gamers that engage in physical activity are not the serious video game enthusiasts Nintendo might want.

For those who do not know, the Nintendo Wii was originally released back in 2006, which was during that time when mobile gaming was not as bustling as it is now. In comparison to the competition, the Wii offered not only a more affordable base price but a focus on motion technology, the latter being tied to physical activity. From Wii Sports to Just Dance, the system proved viable but that same audience has moved on. Casual players are far more intrigued by games that cost less than a cup of coffee than their Wiis, which are most likely gathering dust on their shelves.

It’s clear that Nintendo wants to drive positive attention back to its brand and understandably so, given the current state of its home console endeavors. With that said, “quality of life” might not be the kind of turn that an online marketing company would support. Instead, wouldn’t it be more in the interest of Nintendo to ramp up development on Wii U titles in house? Even though the number of Wii U owners now is dwarfed by the number of Wii owners that might have been prevalent back in 2008, the former is still a substantial number and shouldn’t be cast aside.

Perhaps you feel differently, though. Do you think that “quality of life” is where Nintendo’s focus should be set on? Do you think that Nintendo’s attention would be better served elsewhere? Please leave your thoughts down below!

Nintendo’s Mobile Efforts: Salvation or Ignorance?

With the current generation of gaming platforms on the market, Sony and Microsoft seem to have so much attention on them that it’s easy to forget about Nintendo. It’s not for any supposed lack of quality, either; the titles that Nintendo creates are still viewed by many as top of the line. With the competition coming up with new ideas and keeping up with trends, though, Nintendo remained traditional for better or worse. With the mobile market in Nintendo’s sights, is the company’s luck about to change?

It’s been reported that Nintendo is looking into the smartphone market, though in a way that not everyone would have expected. While the company is not looking to port “The Legend of Zelda” for the NES over to Apple’s App Store, for example, this doesn’t mean that content wouldn’t be created. Reggie Fils-Aime, the President of Nintendo of America, said that smaller experiences would be seen. The goal of this, according to Fils-Aime, would be to, “…drive you back to your Nintendo hardware.” After the initial reports, I was left hopeful and concerned for the company’s endeavor.

In one respect, Nintendo getting into the smartphone market, at least to some degree, is a sign that the company wants to keep up. Ever since the arrival of the Wii, it seemed, Nintendo was looked down upon for dragging its feet in terms of gaming in general. Whether it’s been the lack of powerful hardware or region-locked systems, a company shouldn’t stay rooted in its ways. In order for Nintendo to keep up with the rapidly changing market, the well-known company cannot simply stay the course.

That being said, is a shift in smartphone focus the best choice to make? Keep in mind that Nintendo’s current home console, the Wii U, hasn’t exactly been lighting the world on fire as of late. In fact, a few weeks ago Nintendo cut the global sales forecast for the system from 9 million to 2.8 million. While the proposed smartphone apps would serve as bite-sized experiences of sorts to drive people to purchase Nintendo hardware, how effective will this be? Can a small experience drive a casual gamer to spend close to $300 on a console – in addition to $60 for each new game – that’s been looked at unfavorably by the media?

Nintendo’s foray into the smartphone market is one that I hold a moderate amount of hope for. To me, there should be more focus placed on the Wii U situation itself as opposed to looking into an entirely different market. Why isn’t Nintendo putting more of an emphasis on creating extra games for that particular system and advertising it in a way that a social media agency would approve of? Even so, Nintendo has fought out of dire predicaments in the past and now it’s a matter of seeing if they can do it again.

Blue Light of Death & Addressing Early Console Faults

Sometimes you never get it right the first time; the same matter of thinking can be applied to video games. More specifically, it is not unlikely for it to be drawn to the arrival of new consoles. It’s understandable that plenty of hype circulated around the systems of the eighth console generation, Microsoft’s and Sony’s efforts included. In terms of the latter, though, there have been a couple of concerns with the fleet of launch PlayStation 4 consoles.

Following E3 this past June, it seemed as though everyone’s eyes were focused on Sony. They were interested in what the PlayStation 4 had to offer, considering that it was initially able to trump Microsoft’s own Xbox One in many fields, used game implementation and DRM in general included. Of course, Microsoft turned those less user-friendly features around but many gamers would agree that the damage was done. Sony was looking to have a faultless launch but did it happen?

Dan Race, a Sony spokesperson, said that there have been a number of issues reported in terms of PlayStation 4 hardware. The most recent one, from what I have seen, has been dubbed the “Blue Light of Death.” Not unlike the “Red Ring of Death” tied to the Xbox 360 of the past generation of consoles, the “BLoD” would cause consoles to simply not function. Users wouldn’t be able to play through the litany of titles at launch, Killzone: Shadow Fall and Resogun included. Looking at the matter objectively, though, it may not be as tremendous of an issue as the aforementioned “red ring” tied to the 360 a number of years back.

It’s been said that the “BLoD” only impacted less than 1 percent of all PS4s, which isn’t unreasonable when considering the very nature of technology. Keep in mind that most consoles released during the past decade or so have had their problems. Even the PlayStation 3 and its own “Yellow Light of Death,” while unfortunate, didn’t impact consoles on a great scale. Consumers, for the most part, realize that there are going to be technical problems out of the gate. It’s just a matter of either enduring them at the onset or waiting to purchase until they are addressed.

For those who haven’t invested in the PS4 yet, it is easy to say that they are biding their time before making the purchase. The sheer power of Sony’s latest achievement is tremendous and it seems like every social media agency can bring attention to it. However, with such power comes the risk of technical problems down the road. For early adopters, it’s a matter of crossing one’s fingers and hoping for the best.

30 Facebook Timeline Contest Ideas That Drive Likes and Comments

On August 26th, Facebook updated its promotions guidelines to allow brands to run Facebook contests on their Fan Page Timelines. With these new Facebook promotion guidelines, brands can

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now accept “contest entries” by asking fans to like, comment, or message the page. While this is a huge opportunity to drive brand engagement, many businesses are struggling to come up with Facebook contest ideas for their fan page timelines. Several Facebook app companies launched the ability to export a .csv of likes and comments to help business owners take advantage of these changes. However, many brands were asking the same questions that Salma is asking below: Screen Shot 2013-09-23 at 9.55.11 AM     With many great tools to manage likes and comments, how do you go about ensuring that Facebook Timeline Contest you post actually gets engagement? The status updates below are meant to inspire you with ideas that take advantage of the new Facebook changes. 30 Facebook Timeline Contests to Drive Likes and Comments 1. We’re almost to 40,000 fans. Click like to celebrate! The 100th like will get a free [INCENTIVE] 2. Comment “Coupon” below to get 20% off your next purchase at [FAN PAGE NAME]. Enter before 5pm EST tomorrow! 3. We’d love getting to know you as well as your best friend knows you! Leave a comment below and attach a picture of you and your best friend for your chance to win [INCENTIVE]. We’ll pick a winner at noon PST tomorrow. 4. Comment below for your chance to win a free T-Shirt: The best kind of [INSERT] is _____________. Get the most likes on your comment by 2pm EST tomorrow to win! 5. Comment below, what year was [FAN PAGE NAME] founded in? The first person to guess it right gets [INCENTIVE] 6. On a scale 0-10+ what do you think of our new product pictured below? The person who leaves the best feedback in the comments will win the product totally free! Winner chosen at 2pm EST tomorrow. 7. Who is excited for Winter? Like this post for your chance to win [INCENTIVE]. We’ll pick a winner at 1pm EST tomorrow. 8. Tomorrow is our 50% in store sale! Click like for your chance to win your entire purchase, free (max $500). We’ll pick a winner at 9am EST tomorrow! 9. We’re launching a new menu item and want your feedback. Comment below and tell us what ingredient you think we should add to the menu item pictured below. The winner will get a free year of the menu item! We’ll announce the winner on our fan page at 2pm EST tomorrow. 10. TRIVIA: How many fortune 500 brands do we work with? Comment below with your guess for a chance to win a free $500 service plan! Winner will be announced at 1pm EST tomorrow. 11. Click “Like” if you can’t wait for the weekend. At 2pm EST tomorrow we’re picking a winner who’ll get a weekend trip for two to Myrtle Beach! 12. Caption this! Comment below with your idea. The comment that gets the most likes will win a [INCENTIVE]. Winner will be picked tomorrow at 5pm EST. 13. Guess how many Jelly Beans are in the jar pictured below. The person who comments closest to the actual amount will win a free year of Jelly Beans! Winner picked at 5pm EST tomorrow. Pro Tip: Get a picture of whatever your product is with “a lot” of the product featured. This could be your new books stacked on a bookshelf if you’re an author or 100’s of pairs of shoes if you’re Nike. Ask your fans to guess #’s. Its quick, fast, and easy for them to participate. Click here for contest ideas you could use for your brand. 14. On a scale of 0-10+ how much do you love [ENTER BUSINESS NAME]. Tomorrow at 2pm EST we’ll pick our biggest fan and will feature them in our cover photo! 15. Enter your twitter handle in the comments below. The person who comments with the most followers will win a Free T-Shirt! We’ll pick the winner at 3pm EST tomorrow. 16. Last night we played an epic show at The Sycamore Deli. Click ‘LIKE’ if you were there (or wish you were!) for a chance to win a free CD! 17. Gearing up for Halloween! Post a picture of your costume in the comments for a chance to win [INCENTIVE]. Winner will be picked tomorrow at 5pm EST. 18. What will the score of tonight’s game be between the Eagles & Redskins? The closest guess will win [INCENTIVE]. Winner will be announced at 8am tomorrow morning on our fan page. 19. When you were a kid what you want to be when you grew up? Share your dream in the comments to win [INCENTIVE]. We’ll pick a winner at noon EST on Friday. 20. Click on this picture and tap ‘L’ on your keyboard for a chance to win [INCENTIVE] hint: tapping L ‘likes’ the photo 😉 The 100th like wins! 21. How many cups of coffee is too many? Comment below for a chance to win a $10 Starbucks giftcard to feed that caffeine addiction :) Winner will be picked at 9am EST tomorrow (that is, if you’ve had your coffee and are awake) 22. What did you do this past weekend? Share a photo that you took in the comments – picture with the most ‘likes’ will be our featured cover photo for the rest of the week! Contest ends on Monday at 11am PST. 23. If I could be anywhere in the world right now, I would be in __________________. Share your favorite vacation destination for a chance to win! Winner will be picked at noon EST tomorrow! 24. Who is the first character to utter any kind of speech in the original Star Wars? Guess the right answer and you could win this Darth Vader t-shirt! Winner will be picked at 9pm EST tomorrow! 25. Who is the only MLB player to hit a homerun in his first two World Series at-bats? Share the right answer and you could win tickets to the 2013 World Series! We’ll pick the lucky winner at noon EST tomorrow. Check back on our fan page wall to see if you won! 26. My favorite song is ________ by _______. Post your favorite song and artist below and win tickets to the next show! We’ll pick a winner from the comments at 5pm on Wednesday! 27. If you could eat only one thing from our menu for 365 days, what would it be? Share with us for your chance to win a giftcard! Winner will be announced at 3pm EST on Tuesday! 28. My favorite thing to do at the beach is _______. Share your favorite beach-day hobby with us, and you could win a trip to Cancun for Spring Break! Giveaway ends at 4pm EST tomorrow. 29. Who was the first astronaut to go into space? Answer correctly, and you could win tickets to the Air & Space museum downtown! Contest ends at 5pm EST tomorrow. 30. “A flute without holes is not a flute. A donut without a hole, is a Danish.” – ?? Name who said this quote and from what movie, and you could win a [INCENTIVE]! We’ll post the winner to our wall at 5pm EST tomorrow. Like these ideas? Give the new Timeline Contest Creator a try and auto-generate status updates for your own contest: Sentence Architecture for High Converting Facebook Timeline Contests For brands looking to make Facebook contests that’ll get likes and comments on their brands timeline, you can follow the formula below and it’ll work every time. Keep the Facebook Timeline Contest focused and brand specific for best results:   Call to Action + Incentive + Ending Time + Rules and Regulations If you’re having troubles thinking of ideas, or just want more inspiration, Heyo built a tool that auto-generates highly effective Facebook Timeline Contests for your brand. Click here to use it and you’ll be driving likes and comments before you know it. Your Turn Do you think you’ll run a Timeline Contest on your Fan Page?

The Potential Appeal of iTunes Radio

It’s not like you can look at the technology section of any news site and overlook an about Apple. The company knows exactly how to attract the press and the fact that its technology is amongst the sleekest does not hurt. There are many reasons why people are talking and the stories concerning the iPhone 5S come together as just the tip of the iceberg. Even though iTunes Radio has seemingly been lost in the shuffle, I’d like to think it’s a program worth keeping in mind.

Not only does this week signify the release of the new iOS 7 but there is also iTunes Radio to keep an eye out for. This is Apple’s foray into the music streaming field that has been occupied by such notable platforms as Spotify. However, I cannot help but feel like the company that has brought us the iPod has a fighting chance, not even taking into account the strong nature of the brand itself. If there’s one company that isn’t starved for online reputation management efforts, it’s Apple.

Looking at the official website of iTunes Radio, the splash image reads, “…the more you listen, the more personalized your stations become.” Apple has put behavioral data to use in the past, being able to determine what users are most likely to become attracted to in terms of content. By this logic, iTunes Radio will be able to suggest Toby Keith or Carrie Underwood to someone who listens predominately to country music, to cite one example. This may not be groundbreaking by any stretch but it’s useful for both listeners and artists alike nonetheless.

I believe that Apple has an added advantage compared to other music streaming services because of its worldwide scope. Looking at the Support section of Apple’s website, iTunes operates in 119 territories, from Anguilla all the way to Zimbabwe. Yes, iTunes Radio is initially going to release in the United States only but the fact that iTunes is seen in these territories is telling. This is especially true when you take into account that Pandora – which can be seen as a competitor – serves only in the U.S., New Zealand and Australia with locations being found only in Houston and New York City.

It’s easy to say that iTunes Radio is going to do well based off of brand name alone but I’m not sure if this is going to necessarily be the case. Apple has to understand that there are some similarities to be made to platforms like Pandora, meaning that iTunes Radio has to be unique enough for people to utilize it. I suppose only time will tell but if there’s one thing that Apple seems to know, it’s platforms that anyone, regardless of technological savvy, can tune into.

The Implications of Twitter’s Forthcoming IPO

Twitter’s IPO filing was announced quietly on Thursday evening by a tweet (typical). It was reported that the social media company filed an S-1 with the Securities and Exchange Commission (SEC.) This document signifies the plan for Twitter to launch an Initial Public Offering (IPO).

tweetLittle information is available to suggest when this will actually happen, but it is believed that it will not be in the immediate future. The question is whether or not Twitter is a good investment? And what does this mean for social media and digital marketing?

Despite its enormously popularity and remarkably increased revenues, it’s hard to know whether or not Twitter can be profitable now or going forward.  Twitter is currently privately held, which means its financial statements are not readily available to investors. Additionally, Twitter may have difficulty competing with similar social media networks such as Facebook and LinkedIn whom have had incredible success in tapping into social networking for profit.

Alternatively, Twitter could be massively profitable. For example, Facebook shares have peaked and LinkedIn is up about 170 percent. The environment is ripe for another booming social media stock and the Global X Social Media ETF has performed exceptionally well in the past year. This positive energy surrounding social media is surely encouraging to investors and social media agencies.

However, I would speculate that the IPO could present real challenges for Twitter. As a publicly traded company, Twitter would have to put a serious emphasis on profit in order to appease shareholders.  This pressure would require them to really step up their game in regards to digital advertising revenues. The impact on digital marketing would be astounding because like other social networks, their success comes primarily from the users of social media.

If Twitter was to charge for accounts or integrate annoying ads, it could cause some users to leave. Twitter must be careful to satisfy both members and shareholders. Finally, the buzz surrounding Twitter could be fleeting, as was the case with MySpace. Investors and digital marketers alike should be interested to follow Twitter’s IPO status

3 Talking Points Concerning PS Vita TV

Looking back on the initial hype surrounding the OUYA, I cannot help but feel foolish. I thought that an affordable portable game box with Tegra 3 technology could have been viable. It wasn’t until after release that a number of build and interface problems became apparent. Perhaps it was the portability that caught my attention before I was ultimately struck by a harsher reality. Even so, my intrigue in gaming experiences within the hand has not waned.

Recently announced by Sony at its pre-TGS press conference, the PS Vita TV seems to be something of a companion piece for the PlayStation 4. What the Vita TV allows you to do is all in the name: you can run PlayStation Vita games on your television. While there is far more to the idea than that – video streaming like Hulu being one side feature to speak of – I cannot help but wonder whether this idea will be impactful in the long run.

There are three main talking points I’d like to go over.

1. Are the proprietary memory cards still an issue?

Prior to the Vita’s release last year, many fans cried foul at the idea of having to purchase Sony’s own memory cards, unable to use cheaper alternatives from third parties like SanDisk or Kingston. This is a reasonable point to make; for example, it’s easy enough to go on Amazon and purchase a 32G SDHC card for less than $20 used.  Even after the price drop announcement for the Vita last month, Sony’s 32G Vita card goes for a taller retail price of $79.99. It’s likely that many gamers would have purchased the Vita had the option of third party memory solutions existed.

2. Is game compatibility going to be a problem?

The Vita has a touchscreen and that very feature is implemented in a number of titles, the gameplay practically depending on it. Killzone: Mercenary, for example, uses the screen in order to pull off certain melee attacks. Gravity Rush put the screen into implementation for the sake of dodging. To say that these are integral to the game would be akin to saying that gasoline is integral to run a Taurus. It’s been debated whether or not the developers will issue patches to account for this. If not, Vita TV has a tremendous downside.

3. Are there enough Vita users – current and prospective – to warrant the device?

It’s no secret that Sony has been slacking in terms of advertisement for the Vita and I have to wonder whether a strong social media agency might have helped last year. It’s not like the system, as it stands, is short on games but how often are they showcased in commercials? Software ultimately makes the hardware profitable and it is a fair assumption to make that the Vita simply does not have enough informed consumers ready to put down $100.

New iPhones Set To Hit The Market Soon

Reuters announced the reveal of two new exciting choices for tech lovers: the iPhone 5S, complete with fingerprinting technology, and the iPhone 5c, a less expensive plastic option. These phones priced both in the high and low end appear to be more expensive than initially predicted. The 5C will come in pink, blue, green, yellow and white with pricing as low as $99 with a contract in the US market.  However, the 5S will come in 3 colors: grey, silver, and gold, which are priced as low as $199 with a contract in the US market.

The 5c appears to be a lower priced no thrills option for those who want a cheaper phone. The 5S boasts increased processor speeds and the M7 Motion co-processor, which has been noted for keeping track of motion data without heavy strain to the battery. This could prove quite beneficial for users who take advantage of athletic or fitness applications. Due to these announcements, Apple stock rose 11% in the past month.

The various colors of the 5C and its more affordable price help to bring in consumers that maybe otherwise would not buy an IPhone.  They are in fierce competition with Samsung, Huawei Technologies, and others who offer similar products.

I think this is a clever move for Apple. It wants to keep its premium brand image with the 5S and at the same time take market share from competitors with the lower end model. However, they must be careful to offer a product that is affordable, but also meeting both Apple standards and, of course, consumer expectations. I think the introduction of colors is especially brilliant because not every customer wants a black or white phone and shows the creativity Apple embraces.

This announcement does not guarantee that all users will upgrade their phones. However, any users who do not have a smartphone may be inclined to upgrade.

The implications on digital marketing and social media would be significant due to the increased number of users who may enter the smartphone mobile market. Many smartphone users are using mobile social media apps and exposed to mobile advertising. Social media agencies will have an easier time targeting people for mobile app development or mobile ads.

Digital marketing has become an immensely important tool for marketers and a steadily growing industry. Apple’s strong brand name and reputation as an innovator could really convert iPhone fans to iPhone customers, while revolutionizing the way marketers use mobile technology.

Potential Sony VR Plans: Broad View or Tunnel Vision?

In 1995, the Virtual Boy was released to the masses and it was one of the first forays into “virtual reality” in relation to video games, 3D technology being seen at the time as well. Nintendo attempted to create something that would spark a revolution but it was ultimately a failed experiment in attempting to bring gaming to a seemingly tangible dimension. Fast forward many years later and we are back at the idea of VR. This time, Sony is one of the new names with a plan.

It was reported that Sony has been working on a virtual reality headset to be utilized in conjunction with the PlayStation 4. According to the details in the report, the headset would be released sometime next year.  To the uninitiated, this sounds like a thrilling idea, especially considering how VR has been experimented in the past with limited results, at best. However, those who have been focused on gaming apart from Sony would know that this isn’t a new subject. In fact, there are efforts being done by other companies in order to further develop VR gaming.

Initially a Kickstarter craze, Oculus Rift has since gained a tremendous amount of popularity within the gaming world. It raised $16 million in terms of development; $2.4 million of that was raised through the aforementioned crowd funding website. Not only has it been able to gain attention from the general public but big names in gaming have openly supported it, too.

Cliff Bleszinski and Gabe Newell – “Gears of War” designer and Valve CEO, respectively– have been onboard with Oculus Rift. John Carmack, the lead programmer of PC classics Doom and Quake, was announced as the Oculus VR CTO last month. In one respect, virtual reality appears to be a development that will last in the long term. Such authorities in the industry wouldn’t have been involved otherwise.

The issues that I have with the visor aren’t ones that are rooted in the levels of popularity it may not gain but rather levels of safety it may not meet. As spoken about before, the Virtual Boy was not a successful console and most of that came from some of the hindrances to one’s health. Many gamers complained of headaches while playing. While such visual technology has different effects on different people, constant eyestrain should not have been the case.

This idea has support, though, and if an online marketing company was put into place, perhaps it would gain even more support outside of the niche appeal it has. The work that is being done by Oculus, as well as reportedly by Sony, shows that technology has progressed since the mid-90’s. Perhaps consumers do not have to fear the risk of headaches or eyestrain with these devices.

Would you be open to buying a Sony brand VR helmet? Leave your thoughts below!