White Paper: Instagram Surpasses Twitter in Daily Average Users

Out of 110 million current smartphone owners in the United States, users visited Instagram more frequently than Twitter, the popular social networking and micro blogging platform created in 2006. Instagram is a photo sharing platform that was acquired by Facebook this past summer.

According to a comScore mobile audience measuring report Instagram had an average of 7.3 daily active users (DAUs) in Facebook parlance. Twitter had 6.868 million DAUs during the same period of time. While this report has not been fully disclosed to the public, the report also shows that the average Instagram user spent a monthly 257 minutes accessing the photo-sharing site via mobile device in August, the data claims, while the average Twitter user over the same period spent 169.9 minutes viewing.

This marks the first time a photo sharing service has surpassed a mobile social media platform.

All Things Digital states, “This is the case despite the fact that Twitter had approximately 29 million unique U.S. smartphone-based visitors in August, while Instagram had just under 22 million (comScore measured usage across iOS, Android and BlackBerry OS devices that accessed both sites via native application as well as through the mobile Web browser). This stems from the roughly 110 million smartphone owners who live in the U.S.” Going on to state, “While Twitter may have had a greater number of smartphone users visiting its site (via the mobile web and via Twitter apps), Instagram’s users appear to be returning to the site on a more frequent basis, and spending more time on the site each time they return.”[1]

 


[1] http://allthingsd.com/20120927/instagram-beats-twitter-in-daily-mobile-users-for-the-first-time-data-says/

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