Leading online marketing firm fishbat releases the latest edition of “fishbat Splash,” which details Twitter’s PR nightmare involving fake tweets and Facebook’s ad feedback feature.
On July 27, fishbat releases the newest edition of “fishbat Splash,” which recaps the most popular digital news stories of the week, including Twitter’s advertising debacle involving fake tweets and Facebook’s potential ad feedback option.
Leading online marketing firm fishbat releases the latest edition of “fishbat Splash,” which details Twitter’s PR nightmare involving fake tweets and Facebook’s ad feedback feature.
On July 27, fishbat releases the newest edition of “fishbat Splash,” which recaps the most popular digital news stories of the week, including Twitter’s advertising debacle involving fake tweets and Facebook’s potential ad feedback option.
According to the “fishbat Splash” video posted on July 25th, Twitter recently released a new product called “Amplify.” The product allows media companies and advertisers to re-promote their TV spots on Twitter. In advertisements, Twitter used tweets from real users praising the product and its ability to enhance consumer conversation. However, Twitter never notified those users of their involvement and did not ask permission to advertise with their accounts.
fishbat account executive and Splash co-host, Gabrielle Giuffrida, says that the situation could have also had legal repercussions for Twitter. “That’s marketing 101,” she says. “You can’t advertise using someone’s real name or social media account without their permission. Twitter did apologize, but it was a big mistake that should have been avoided.”
The video also discussed Facebook’s plans to roll out a feature allowing people to give feedback on why they hide ads. Typically, hiding an ad on Facebook newsfeed just limits the amount of posts you see from that page. In the near future, Facebook will be introducing feedback options for users that hide their ads. “This will not only help Facebook make better advertising products, but it will also help marketers when they are trying to target specific users or demographics,” says Giuffrida. “Feedback is very important in marketing. It gives you an idea of what people like, what they don’t like and why. An online marketing firm could definitely benefit from this feature.”
fishbat, Inc. is a full-service digital marketing and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.
