Social media is growing more important every day and of course you want your company to ride the social media train, so you decide it is time to start a social media marketing campaign. Before you jump headfirst into the world of social media marketing make sure you understand how to use the medium properly and avoid making these common mistakes.
Social media is growing more important every day and of course you want your company to ride the social media train, so you decide it is time to start a social media marketing campaign. Before you jump headfirst into the world of social media marketing make sure you understand how to use the medium properly and avoid making these common mistakes.
The first mistake a company can make is acting like social media is just like all other media. On television you broadcast a message, but on social media you want your audience to feel engaged. Have them get involved with your company and don’t speak “at” them, create a dialogue with them. Consumers don’t go on social media to get messages shouted at them, they go online to interact. The backbone of social media marketing is interaction. Take advantage of the fact that social media allows you to have a dialogue with your consumers and be sure to steer the conversation in the direction you want it to go.
Another common mistake is assuming social media is quick and easy. A well laid out social media marketing strategy takes time to produce and can also be very time consuming to implement. You need to be ready to dedicate yourself to your marketing efforts if you truly want them to succeed.
Finally, don’t be boring. Boring is a plague in the social media world. Brands do the same things at the same times every day and quickly bore their fan base. Unpredictability can actually be a good thing on social media. Catching someone’s attention when they were least expecting it, and with content they weren’t expecting, can help increase the interactions you see on your page. You want to drive traffic to your page and exciting content is a surefire way to do this. Social media marketing should never be mundane.
Social media and social media marketing are unavoidable in the digital world. Before your brand starts to implement a social media strategy it is important to keep these common mistakes in mind and avoid them at all costs.
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