Facebook uses an algorithm called Edgerank to determine who appears on your top news feed. One person who consistently appears on my news feed is George Takei. Although he’s not a brand page, there are many takeaways from how he operates his page that brands and online marketing firms should take note of. Edgerank takes into account 3 factors: First is time. With more recent posts being priority, the timeliness of your posts and the consistency of your posts will create a strong engagement of followers. The second factor is edge weight, which measures the likelihood that a story is created by an action is viewed. It takes into account how someone interacts (comment, like, share, read, etc) with a friend or a fan page. It also takes into account the type of post and gives more weight to media content (photos and videos). The third factor is affinity, which measures your relevance to a friend or fan page. The more times you interact or the more connections you have with a friend or a fan page, the more Facebook will prioritize them in your top news feed. So how does George Takei have such a great Edgerank score on my personal profile?
Facebook uses an algorithm called Edgerank to determine who appears on your top news feed. One person who consistently appears on my news feed is George Takei. Although he’s not a brand page, there are many takeaways from how he operates his page that brands and online marketing firms should take note of. Edgerank takes into account 3 factors: First is time. With more recent posts being priority, the timeliness of your posts and the consistency of your posts will create a strong engagement of followers. The second factor is edge weight, which measures the likelihood that a story is created by an action is viewed. It takes into account how someone interacts (comment, like, share, read, etc) with a friend or a fan page. It also takes into account the type of post and gives more weight to media content (photos and videos). The third factor is affinity, which measures your relevance to a friend or fan page. The more times you interact or the more connections you have with a friend or a fan page, the more Facebook will prioritize them in your top news feed. So how does George Takei have such a great Edgerank score on my personal profile? First, he posts many pictures, which is proven to elicit more interaction and shares than text does. Secondly, he posts to his demographic. Instead of spending most of his time on his phone promoting himself, he shares content that he thinks would interest his fans. In my opinion, that is the biggest takeaway for managers of fan pages. Building up a strong Edgerank in your fans will ensure that when you do have something to say about your brand, your fans will actually see the post.
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