You might be in the real estate business and trying to increase your client base. There are some marketing methods which are really not as effective in bringing in new clients as others. You could actually be wasting your time and your money by using a less effective type of marketing such as direct mail. Many real estate agencies try to get new clients by sending out mass mailings of postcards to homeowners in the area. This method often fails because the homeowner is not receptive to the idea of selling their home at the moment. A well planned marketing campaign is worth the cost and effort it takes to develop because in the end, you will receive new clients.
You might be in the real estate business and trying to increase your client base. There are some marketing methods which are really not as effective in bringing in new clients as others. You could actually be wasting your time and your money by using a less effective type of marketing such as direct mail. Many real estate agencies try to get new clients by sending out mass mailings of postcards to homeowners in the area. This method often fails because the homeowner is not receptive to the idea of selling their home at the moment. A well planned marketing campaign is worth the cost and effort it takes to develop because in the end, you will receive new clients.
Targeted Real Estate Marketing
One way to create a successful marketing campaign is to use what is known as target marketing methods. In order to utilize this method, you need to know the areas where your properties are located. The surrounding area or neighborhood will affect the buying incentive a prospective homeowner has. A family with school age children will be more interested in a property located close to schools and parks, than one placed out in the country. Since you have no way of knowing which clients to target, you can increase your client base by posting your ads in locations where they will be more visible, such as in grocery stores or along hiking trails in wooded areas.
Locations will also appeal to clients if they provide the same services they had at their previous residence. Services can include cable, phone water and electricity. These services might not be available in remote areas, making those properties harder to sell.
Targeted advertising can also be done using printed materials such as magazines. When placing ads in these types of publications, you want to match the house or property listing with the type of people who read the magazine. Ads for remote cabins and homes located in wilderness areas will draw more clients when placed in outdoor magazines. You can also use the Internet to advertise and promote your real estate listings.
Google Tools for Realtors
Google provides a variety of web based tools and services to help promote and advertise different businesses. They have a listing service real estate agents can use to help increase the traffic to their websites. The listing service includes social website affiliates which greatly enhances the amount of people who can view your listing.
A new addition to the Google tools is the ability to have a better URL listing. This allows real estate agents to create their own custom URL for use with their listings. The simpler a URL name is, the easier it is to remember, which also makes it more likely to be accessed by people interested in learning more about your real estate offers.
Another new source available from Google is e-mail marketing. This method of marketing is more direct and has the potential of bring a lot more traffic to your website. This marketing method is combined with a tracking system so people who already search for real estate websites will be targeted to receive e-mail ads for your company.
Google also provides helpful resources to make web advertising easier. You can start by creating your business web page using the convenient forms or templates available for free. Free survey forms are also available to use for obtaining feedback from your clients. Feedback will help you improve your marketing strategies so they will be more successful. Google also offers questionnaires for new home buyers to fill out so you will know exactly what type of home they are looking for.
Ben Sawyer is SEO and Social Media Marketing Consultant for half of a decade. He worked with many clients, helping them to improve their online presence and increase number of visitors and potential clients. In this article he explained his strategy and shared his tips what he was doing for one of his clients. He created successful campaign for www.arvernebythesea.com , reputed real estate company from New York.
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