Social media is constantly evolving as well as the technology we use to access it. This technology (e.g., smartphone, tablet, etc.) affects how we interact with the world by forcing us to change our behavior patterns to function with it. Thus, user interface is essential to mobile marketing so online marketing companies should keep this in mind when they’re developing their marketing plans.
Social media is constantly evolving as well as the technology we use to access it. This technology (e.g., smartphone, tablet, etc.) affects how we interact with the world by forcing us to change our behavior patterns to function with it. Thus, user interface is essential to mobile marketing so online marketing companies should keep this in mind when they’re developing their marketing plans.
Throughout the years, we’ve adapted our behaviors to use laptops, smartphones, and, now, tablets. Since the birth of the first affordable personal computer, we learned how to use a floppy disk, then a mouse, and trained our eyes to scan the picture on a monitor to locate different features, like a button on a start menu. Today, we’re abandoning those behaviors so we can use tablets, a lighter, more mobile alternative with a touchscreen. Social media emerged from the ‘digital primordial ooze’ and is evolving rapidly and mobile technology is more pertinent.
Recently, Google introduced its new project Google Glass, a pair of glasses that uses voice recognition to access the Web. Though the project is still in the testing phase, Google hopes to revolutionize the way we interact with the Web. It’s a novel approach to allowing people to intimately experience the Web, but I’m curious about how this will impact social media. It will influence the social experience if:
- The price is right: If it’s too expensive, then only a small handful of people will be able to experience the Web this way and it will have little effect on social media.
- The voice recognition software works for everyone: Think Siri—if you have a speech impediment or a thick accent, the software could misinterpret your commands. For it to impact social media, the software has to be sophisticated enough to understand you under any and all circumstances or the ability to learn how you speak so it can adequately perform your requests.
- It doesn’t lose its appeal: Similar to the Surface or a Windows-based phone, if you don’t have enough apps or functions, you’ll run out of things to do and move on. Constant innovation will be its saving grace. New features or add-ons to existing features will be key to social media because it will provide numerous ways to access social networks and use social networks.
Ultimately, I think Google Glass will be too cumbersome for people to use for social media because speaking will hinder your response time and continuously responding to tweets, for example, could be an arduous process. Instead, Leap Motion Controller might be more useful because by using “3D gesture control” to interact with your computer (i.e., think Tom Cruise’s computer in Minority Report), you’re still using your hands and fingers to access the Web.
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