In response to an article published on Mashable, fishbat, a leading online marketing company, agrees that online videos have become more effective than TV ads.
In response to an article published on Mashable, fishbat, a leading online marketing company, agrees that online videos have become more effective than TV ads.
On June 15, fishbat, a leading online marketing company, affirms that advertising through online videos is more effective than advertising on television.
According to the Mashable article, a new report by eMarketer states that “75 percent of ad agency executives say that online video ads are more effective than traditional TV ads.” The article looks at research that suggests that the amount of users watching online videos has increased to 23 percent.
Spending on online videos is also predicted to increase 40 percent this year to approximately $4.1 billion. As spending on online video increases, spending on traditional TV advertisement is due to decline, the article says.
Justin Maas, vice president of client relations at fishbat, says more people are beginning to consume content on computers and mobile devices, rather than watching television. “The move from TV advertising to online video advertising is inevitable,” Maas says. “Reaching customers on the screens that they use the most is what makes online video advertising so effective. People can now watch TV shows on their smartphones or tablets. Because everything is moving online, it would be more beneficial to advertise there.”
It is imperative that businesses, especially small businesses, take advantage of all that online marketing has to offer in order to stay competitive, Maas explains. “Online marketing has allowed companies to reach their customers in ways that were never possible,” he says. “For an online marketing company like us, staying on top of the latest trends and changes in digital marketing such as online videos is of the utmost importance.”
fishbat, Inc. is an award-winning, full-service online marketing firm and social media agency. We’re branding experts dedicated to making your business a part of conversations that are already happening. Through social media management, search engine optimization (SEO), web design, and cutting-edge public relations strategies, we can raise awareness of your brand, strengthen your corporate image, and place your business in front of your
