In response to an article published on Mashable, online marketing firm fishbat discusses the Internet phenomenon of “going viral” and how digital content achieves viral status.
In response to an article published on Mashable, online marketing firm fishbat discusses the Internet phenomenon of “going viral” and how digital content achieves viral status.
On July 14, online marketing firm fishbat responds to an article published on Mashable, which details just how Internet content “goes viral” and the science behind the phenomenon.
According to an article published on Mashable on July 9th titled “How to Make Your Content Go Viral,” there is, in fact, a science behind the Internet phenomenon. While the overall system still relies on a sort of lottery system where certain content gets lucky and is seen millions of Internet users, there is more science behind achieving viral status.
The article says the key to giving content a better chance to go viral is through sharing. Content that is shared out more has a better change to become a viral hit. However, simply sharing something does not mean it will become an Internet sensation. According to the article, “before people share a piece of content, they evaluate its social currency. The better it makes them look, the more likely they’ll be to pass it on.”
Justin Maas, vice president of client relations at online marketing firm fishbat says, “There is no better way to expand a brand’s name on the Internet than through sharing on social media. All it takes is one user sharing content for another to pick it up and then another and another until sooner or later it seems like the content is everywhere.”
The article says the usage of “Triggers” embedded in content is what determines the value of social currency. These triggers are simply “sights, sounds and other stimuli that remind us of related products and ideas” and those stimuli cause content to skyrocket in popularity.
Maas says, “Keywords and triggers are extremely important in our business. You have to cover every angle because no one can be 100 percent sure if something will be viral. By associating your brand with as many keywords and triggers as possible, you are simply increasing the chances that your content will be seen by more users.”
fishbat, Inc. is a full service online marketing company and social media agency. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.
