Have you ever been to a party and thought to yourself, “Wow, I really wish I could do something about this horrible music playing right now?” Well now, you can. Microsoft and Nokia have teamed up to introduce Mix Party, the latest “party app” from the technology giants.
Have you ever been to a party and thought to yourself, “Wow, I really wish I could do something about this horrible music playing right now?” Well now, you can. Microsoft and Nokia have teamed up to introduce Mix Party, the latest “party app” from the technology giants. Mix Party allows hosts to set up a unique voting system for their party playlist, letting guests vote on their favorite songs, therefore appeasing the majority of party goers. The way the app works is simple: the host opens up the Mix Party website on their Xbox 360 console through Internet Explorer and begins to play music. In the corner of the screen, there is a small QR code that party guests can scan with their smartphones. They will then be taken to a site showing the full playlist and allowing guests to place their vote for the next song played at the party. Cool right? The whole thing works similarly to modern jukeboxes in bars, where anyone can queue a song to play in the bar. However, Mix Party is a little more organized than that. The app will feature a $3.99 unlimited plan or a cheaper, limited plan for an unannounced price. The unlimited plan allows hosts users to access the entire Nokia Music Library through the Nokia Music service, granting them access to a seemingly infinite supply of music for use in the playlists. This isn’t the first time in recent years that Nokia has begun to get back into the music game. According to an article on Mashable, Nokia “has also built Nokia Mix Radio, a free service that lets you skip songs and save playlists for offline use (like when you’re underground on the subway).” The entire service opens up possibilities for future apps that function in a similar way to Mix Party. Maybe some day, social media agencies and other businesses can make use of these “polls” to analyze the popularity of record labels and other music related companies. It’s a direct way to connect with the consumer and I’m sure companies will soon find a way to use that sort of capability. The entire service basically democratizes a party atmosphere. The voting system is simple and fair. The days of people running up to a laptop to pause the music and change a song only to have their song paused a minute later are gone. Guests will be a lot more patient if they know that in only 3 minutes this weird song will be over their favorite track will be up next.
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