According to fishbat’s CEO Clay Darrohn, “More companies than ever before are using social media to engage existing customers and attract new ones. The most successful brands are those that post unique and shareable content, yet stay true to the basics of social media advertising.”
According to fishbat’s CEO Clay Darrohn, “More companies than ever before are using social media to engage existing customers and attract new ones. The most successful brands are those that post unique and shareable content, yet stay true to the basics of social media advertising.”
Darrohn offers three areas of social media marketing that require constant upkeep and fine-tuning:
1. ETIQUETTE
Using proper etiquette on social media can help to ensure the long-term success of your marketing efforts. Many companies are simply unaware of social media etiquette, while others undervalue its importance.
Social media platforms are always changing, so the rules and regulations are in a state of constant change. Although it’s never acceptable to publish content that insults your audience or causes Facebook to disable your account, social media etiquette extends to the finer points of your marketing strategy.
Remember these rules when interacting on social media:
· Never exclusively promote yourself or your own materials. Rather, share relevant information from credible sources, and post your own content on occasion.
· Consistency is key when it comes to communicating on social media. If your audience expects a certain type of content, then you need to give them what they want. However, it’s important to remain authentic. Companies should never rely on automation for the bulk of their communications.
· Do not link several accounts together and share the same content across the accounts. Sharing unique content on each social media account will motivate customers to interact with you across multiple platforms.
2. CONTENT CUSTOMIZATION
Each social media platform has a unique design. This should influence how you structure your posts.
For example, hashtags are popular on Twitter, and tweets are limited to 140 characters. On the other hand, Facebook allows businesses to post lengthier content. Therefore, your Facebook and Twitter posts should have different structures to complement each platform’s abilities and limitations. As these platforms evolve, you should adjust your content strategy accordingly.
3. TARGET AUDIENCES
The key to success on social media is giving your audiences what they want. In order to do this, you will need to research the preferences of your target consumers.
In the early stages of planning your social media campaign, be sure to answer the following questions:
· Based on your specific services or products, which customers are you targeting?
- Which social media platform do they utilize most often?
· Which of their needs, interests, or problems can you address?
These social media basics are essential for businesses that want to engage customers and encourage shares. Consumer markets are constantly evolving, so your customer’s demands will change over time. Be sure to consistently review these three areas of social media management, and adjust your marketing efforts accordingly. If your business is in need of assistance with its social marketing strategy, contact a professional online marketing company like fishbat today!
Please contact fishbat internet marketing agency at 855-347-4228 for a free consultation.
