Technology moves fast, and with each passing year, it gains momentum. The latest advances in technology and digital interactions is virtual reality. While the concept itself is not brand new, the advanced level of technology and how it can be integrated into digital marketing is, and it’s impressive. Welcome to the future, because VR is here. Online marketing agency, fishbat, explores virtual reality’s impact on online marketing and how VR will help businesses connect with the audience.
Technology moves fast, and with each passing year, it gains momentum. The latest advances in technology and digital interactions is virtual reality. While the concept itself is not brand new, the advanced level of technology and how it can be integrated into digital marketing is, and it’s impressive. Welcome to the future, because VR is here. Online marketing agency, fishbat, explores virtual reality’s impact on online marketing and how VR will help businesses connect with the audience.
- The visual factor Visuals have played an increasingly important role in online marketing due to their ability to command attention, engage users, provide quick and easy-to understand messaging, and provide SEO juice. VR will take the visual experience to the next level and eventually, it is anticipated that VR will become the new visual standard for UX. If visuals improve online marketing effectiveness, it stands to reason that in the near future VR will provide a substantial UX and SEO boost, making online marketing efforts with VR more successful.
- Engagement Virtual reality is by its nature, interactive, meaning more engaged users. The greater the engagement, the greater the probability of campaign success through improved SEO, social sharing, time spent on site, user retention, conversion, and more.
- Wow factor ads Expect a new approach to display advertising, banners, and even pop-ups. VR ads can be expected to grow in popularity and become the way to pull in new customers through commanding visuals and attention-grabbing movement. The human brain and eyes naturally pick up on movement, and that can be leveraged for online VR marketing. The initial WOW factor for early release VR marketing will also translate to new customer acquisition through its sheer power to impress new audiences and ability to generate coverage, links, brand mentions, and social sharing. VR ads and content will be capable of engaging and retaining users for customer acquisition in ways never before seen.
- SEO benefits Factors such as a higher level of user interaction, including social sharing, improved user retention and completion of actions, and additional indexing opportunities such as linking will provide a huge SEO boost. Images, animations, videos, and then 360° videos have all given SEO a shot in the arm; VR will take it to the next level.
- Real-time user data Today’s user data gets very granular and provides a rich story about user demographics, online user behaviors, digital platform metrics, and much more; but, what if that data could also contain information about user’s physical responses to digital content, websites, and ads in real-time? That is the potential future for online VR marketing. Sophisticated forms of VR could potentially monitor neural activity and facial responses in the near future to fine-tune services, products, experiences, and marketing campaigns. The real-time transmission of this data will enable faster changes to marketing efforts.
- E-commerce marketing VR will change the way that online retailers promote e-commerce growth, and the timing couldn’t be better. In an age where brick and mortar retail is struggling to compete with e-commerce and e-commerce struggles to service the consumer with the same personal touch and hands-on experience as brick and mortar shops, VR e-commerce is positioned to change the way people shop. E-commerce shoppers will be able to use VR to physically feel and experience products in a virtual environment.
- The rise of demos What better way to drive both brand awareness as well as conversion than to provide virtual demos? Marketers will be able to engage users at a deeper level than ever before by utilizing VR to demo products and services to potential consumers through online marketing on social media, websites, and other digital platforms.
Virtual reality is moving from gamer’s basements to the online marketing world, and businesses need to start to think about integrating VR technology in their digital efforts. This can be done through an internal marketing department or an online marketing agency. VR is still new for digital marketers, so this is the time to capitalize on its newness and momentum. Marketers are always looking for ways to connect with the audience better; virtual reality is that way. VR will have a great impact on online marketing and help brands to stand out in a sea of competition through audience connections and immersive experiences. Don’t miss the boat!
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